Pets have become a major part of family life, not just in
the U.S., but also around the world. We give them full names, wrap their
Christmas presents, take them to the doctor/vet for regular shots and checkups,
have regular exercise routines, and put them through school/training.
Expenditures in the U.S. Pet Industry for 2015 were $60.59 billion (estimated),
which was a four percent increase from 2014. OurPet’s Company (OTCQX: OPCO)
develops, produces and markets various pet accessory and consumable products
designed to awaken pets’ natural instincts, be it in feeding, playing or waste
management.
Sold globally through pet specialty retailers; food, drug
and mass chains; e-commerce; and international channels, the company’s products
are marketed under the OurPets®, Pet Zone® and PetTastic® brands, with
well-known sub-brands such as Play-N-Squeak®, Cosmic Catnip™, Durapet®,
SmartScoop® and Flappy®. In total, OurPet’s has an intellectual property
portfolio featuring more than 160 individual patents, giving the company
sustainable access to the pet products industry for the foreseeable future.
Adapting to the constantly changing wants and needs of pet
owners is essential for companies like OurPet’s to continue to grow and gain
market share. Relationships the company has with major retailers, including
Wal-Mart (NYSE: WMT), Kroger (NYSE: KR), PetSmart and PetCo, really jump out as
well for a company that is here for the long haul and not just a fly by night
one hit wonder. Besides the cost of children, pet expenses account for a larger
percentage of a family budget than just about any other item(s). OurPet’s
research and development department is constantly churning out innovative new
products to keep old customers coming back while attracting new ones.
The key to growth is being humble and having the foresight
to take an outside look at what is working and, sometimes more importantly,
what is not working. OurPet’s has positioned itself as a premier provider of
trend setting, avant-garde pet products and accessories by following this
simple but effective concept.
For more information, visit the company’s website at
www.ourpets.com
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