For years, franchising has been a long-term growth goal for
Giggles N’ Hugs, Inc. (OTCQB: GIGL). Now that the award-winning restaurant
chain is finally looking to launch a vast franchising program, it seems like
that goal will soon come to pass.
Many highly successful enterprises (e.g. California Pizza
Kitchen and Wolfgang Puck Food) have benefited from franchising and expanding
beyond company-owned locations. In light of Giggles N’ Hugs’ proven fast-casual
concept, which offers a kid-friendly, adult-friendly and family-friendly
experience at its various locations in California, the company seems
well-placed for long-term success in this area, once it launches.
Franchising presents a major growth opportunity for Giggles
N’ Hugs. The global market potential could very well exceed millions of
dollars, and, with margins above 25% expected from franchise operations, the
strategy also complements core company-owned growth initiatives, which include
expanding to additional locations throughout the U.S. in the near term.
Franchising has always been a part of the company’s
long-standing growth strategy. Before exploring the promises of franchising
however, Giggles N’ Hugs’ chose to refine and perfect the experience at its
company-owned locations in order to establish a solid foundation for the entire
company. This strong base will ultimately endow the company with the confidence
and ability to successfully duplicate the full Giggles N’ Hugs experience
through its franchise partners.
Since its establishment in 2008, Giggles N’ Hugs has been
focused on honing the experience presented at its restaurants, from start to
finish. Presently, each of its locations offers a trendy, family-friendly
atmosphere; dedicated play areas that children ten and younger tend to adore; and
high-quality menus filled with fresh, local food. Giggles N’ Hugs also features
widely popular party packages for families that want to host special
celebrations for their kids, along with nightly entertainment, such as
concerts, face painting and magic shows. What Giggles N’ Hugs has created are
spaces in which parents can come in to relax, kids can play to their hearts’
content and both can enjoy healthy and tasty food offerings.
The various entities who have been actively seeking
franchise opportunities with Giggles N’ Hugs since 2008 (when it opened the
doors of its first restaurant) seem to agree that it is a thriving, emerging
company with excellent growth prospects. Small individual franchisees and large
multi-unit franchising operators from Europe, Asia, Latin America, Canada,
Australia, the Middle East and almost every major city in the U.S. have
repeatedly sought to replicate the company’s concept and success in new
markets. For now, Giggles N’ Hugs is exploring and considering the numerous inquiries
it has received.
Learn more by visiting www.gigglesnhugs.com
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