Moxian, Inc. (MOXC): Social Media Advertising Expected to Grow 30% This Year

Social media advertising is expected to grow 30 percent or more this year as measurability improves and the number of important platforms and types of units widen, challenging marketers when it comes to deciding where to allocate their advertising dollars. Facebook (NASDAQ: FB) still commands social media ad budgets for most marketers, but as Pinterest, Instagram and Snapchat prove their worth, they are grabbing a bigger share. The key for marketers is to look at social media holistically and determine which platforms and types of units best meet individual goals. Virtually untapped markets like China and India present an alluring growth opportunity for companies such as Moxian, Inc. (OTCQB: MOXC), which provides social marketing and promotion platforms designed to help merchants accelerate and advertise their business growth through social media.

China is projected to have upward of 525 million social media users by 2017, according to Statista.com, up from just 176 million in 2009. Facebook – which is banned in China – for comparison purposes, has 1.23 billion monthly active users and is worth more than $300 billion. China is home to the world’s largest population, with 1.4 billion citizens, followed by India, with 1.3 billion. As a result, the market for users and merchants looking to utilize an effective social media marketing campaign is effectively limitless.

For local organizations seeking exposure, paid social media advertising can actually be helpful. Facebook’s paid program, for example, allows users to run promoted posts with pay schedules based on ads per impression (how many users see the ad) or per click (how many users click on the ad), letting the user set the goal for the campaign. It also allows targeting by age, gender, location and interests.

Moxian offers targeted advertising campaigns that enhance interaction between users and merchants by using consumer behavior data compiled from the company’s database of user activities. The company has two core products: Moxian+ User App and Moxian+ Business App. The Moxian+ User App is designed for consumers to collect loyalty points from issuing merchants and to play games and win universal MO-Coins, which can be used globally with any merchant in the Moxian ecosystem. Moxian+ User App also provides consumers with a set of social networking features to set up personalized multimedia profiles; look for friends, interest groups, clans and topics; and share and chat with their social circles.

The Moxian+ Business App provides merchants the tools needed to covert customers into members and fans; issue loyalty points and redeem rewards; respond to customer inquiries through instant messaging; conduct targeted marketing campaign to members of the Moxian community in the form of ads and games; list products in a lightweight online shop; and process orders. The app also provides business reports and analytical insights for merchants.

For more information, visit the company’s website at www.Moxian.com

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