From drug discovery to price optimization, across virtually
every industry, more companies are using predictive analytics to increase
revenue, reduce costs, and modernize the way they do business. Alternet
Systems, Inc. (OTCQB: ALYI) revolutionizes how leading organizations optimize
data analytics and automate marketing research operations. The company’s
integrated analytics, micro segmentation and marketing automation technologies
empower marketing organizations to create and develop critical marketing
decision matrixes. The company’s solutions give clients proprietary market view
across diverse data sources; allow discovery of unique audience and location
microsegments; automate data management; and generate recommendations at micro
level P&L-oriented yield optimization, across products, price and promotion
investment.
Predictive analytics is gaining momentum in virtually every
industry. Using predictive analytics, businesses are able to approach
opportunities, risks, business partners, and customers differently, because
they have foresight they previously lacked. For example, airlines are using
predictive analytics to improve profitability and provide customers with better
traveling experiences. Using their own and third-party data, they are able to understand
seat-assignment and legroom preferences, how often their customers fly, and how
price sensitive they are, as well as what customers are doing at the airport.
“Historical data can only show you so much,” said Arvid
Tchivzhel, director of revenue and pricing strategy at consulting firm Mather
Economics. “If you’re always looking at your historical revenue-to-date data,
you’re not really seeing where your future customers will be coming from and
how much value they’ll deliver to you in the long term.”
The global predictive analytics market is expected to grow
from $2.74 billion in 2015 to $9.2 billion by 2020, at a compound annual growth
rate (CAGR) of 27.4 percent during the forecast period, according to a report
by MarketsandMarkets (http://dtn.fm/t5vNQ). The predictive analytics market is
growing rapidly because of the transformation from traditional business
intelligence (BI) techniques to advanced analytics techniques and the massive
surge of structured and unstructured data.
Alternet plans to offer software that integrates analytics,
micro-segments, and automated marketing technology. Clients will be able to
view data across diverse sources about their unique audiences, which can help
them develop micro-targeting tactics to push business forward. The software
could even provide marketing recommendations.
For more information, visit www.alternetsystems.com
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