Before the opening bell, Alternet Systems, Inc. (OTCQB:
ALYI) released a preview of anticipated industry benchmark achievements
expected to firmly establish the company as a leader in the data analytics
sector. While sales were previously driven by ‘mass-marketing’ campaigns
targeting large segments of the population, today’s marketing efforts are more
focused, with campaigns designed to reach very specifically defined consumer
populations. The associated costs of capturing and organizing transaction data
in order to better understand and implement future marketing programs has, to
this point, served as a competitive advantage almost exclusively available to
the largest corporations with the means to bankroll the development of
proprietary multi-million dollar software solutions. However, with the roll out
of its data analytics solution, Alternet is seeking to level the playing field
in the $125 billion big data analytics space for marketers of all sizes.
“Since the recent launch of our Data Analytics Division,
Alternet has established substantial momentum in terms of attracting new
clients and in the development of new partner relationships that expand the
overall service offering,” Henryk Dabrowski, chief executive officer of
Alternet, stated in this morning’s news release. “Stay tuned for upcoming
client and partner announcements in the near future.”
Through the development of its data analytics solution,
Alternet hopes to build on its long history of innovation in the financial
services industry. Most recently, the company capitalized on this experience
through the development of a marketable financial services solution, which it
successfully exited while achieving a 47 percent return on investment. With the
same management team now focused on developing Alternet’s data analytics
centric solution, the company could be primed for future growth.
According to a report by Forbes (http://dtn.fm/28EhF), the
importance of big data in commerce and marketing is just beginning to be
uncovered. More data has been created in the past two years than in the entire
previous history of the human race, and, by 2020, about 1.7 megabytes of new
information will be created every second for each person on the planet. Demand
for data analytics tools is expected to follow a similar trend.
MarketAnalysis.com reports (http://dtn.fm/2hC5z) that the market for Hadoop, an
open source software that supports the processing of large data sets, will
surpass $1 billion in the next four years, achieving a 58 percent compound
annual growth rate through 2020. This market growth could spell great news for
Alternet in the coming years. At the moment, less than 0.5 percent of all data
stored is ever analyzed or used (http://dtn.fm/Ngm3X). Alternet’s data
analytics solution could have a significant part to play as this figure
increases.
For more information, visit www.alternetsystems.com
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