Be Active Holdings, Inc. (JALA) Looking to Capitalize on the Greek Frozen Yogurt Market

Greek yogurt, the thick, creamy, protein-packed dairy product, has stormed supermarket shelves in the U.S. The breakfast favorite’s astonishingly fast growth is epitomized by the success of Chobani — perhaps the best known brand. The company, which began selling Greek yogurt in 2007, saw its sales skyrocket from just over $3 million to more than $1.1 billion in its first five years. Today, Greek yogurt accounts for roughly half of all yogurt sales in the U.S., which is remarkable considering that it was essentially irrelevant less than a decade ago. Be Active Holdings, Inc. (OTC: JALA) is a manufacturer and marketer of Greek frozen yogurt under the Jala brand.

Be Active Holdings manufactures and sells low fat, low calorie, all natural probiotic-enriched Greek frozen yogurt under the trade name Jala. Its Greek frozen yogurt is packaged as low fat bars and pints, which are designed to appeal to both the health conscious and weight conscious consumer. Its proprietary Greek frozen yogurt is fat-free, a result of its proprietary recipe and the quality of the ingredients in the mix.

Be Active announced in a press release recently that Jala is now available at all 154 Shaw’s and Star Market locations in New England. Shaw’s is part of Albertsons, and this initial rollout is key to the company’s efforts to increase product distribution in the Northeast. Currently, there are five available product SKUs, including Jala’s chocolate and vanilla sandwiches.

In a news release, Be Active Holdings president Joseph Rienzi stated, “We are very excited to have Jala available to Shaw’s customers. Jala’s Greek frozen yogurt chocolate and vanilla sandwiches have been very well received from grocery customers throughout the northeast. We are thrilled to have penetrated into Albertsons with this initial distribution with Shaw’s in the northeast. Albertsons nationally represents an amazing potential opportunity for Jala with its diversified network of 2,230 stores and 27 distribution facilities, across 34 states. Its national banners include Safeway, Vons, Pavilions, Randalls, Tom Thumb, Carrs, Albertsons, ACME, Jewel-Osco, Lucky, Shaw’s, Star Market, Super Saver, United Supermarkets, Market Street and Amigos.”

Be Active Holdings is led by an experienced management team with a proven track record in the food and grocery space. The company’s founder and vice president, Sam Pugliese, was the founder and previous president of Skinny Cow ice cream brand, which was sold to Nestle (OTC: NSRGY) for $76 million.

Be Active Holdings has received distribution approval for five of its SKUs from Safeway, the second largest supermarket chain in North America. Be Active intends on working with Safeway to increase product distribution in the Northeast through Safeway’s 135 stores in Virginia and Maryland. Furthermore, Be Active recently expanded its existing distribution agreement with C&S Wholesale Grocers, the largest U.S. wholesale grocery distributor by revenue. C&S customers include Stop & Shop, Winn Dixie, Key Food, Foodtown, Piggly Wiggly and Giant stores. Be Active was able to achieve “crossroads” vendor status with C&S, which allows for unlimited access into C&S warehouses with no slotting fees.

For more information, visit the company’s website at www.jalabars.com

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