Late last week, 2050 Motors, Inc. (OTCQB: ETFM) announced
the successful launch of its preorder marketing campaign for the all carbon
fiber e-Go electric vehicle. Within one hour of the launch of the campaign on
March 17, the company had already received more than 25 preorders, and
additional preorders continued to come in throughout the first day. 2050 Motors
is offering special introductory incentives to customers who participate in
this launch event, with options including a 10-year unlimited mileage warranty
on the e-Go’s battery pack and participation in a free lottery of two carbon
fiber e-Go cars. At the conclusion of the two week preorder event, participants
will receive a priority number and additional details about their standing on
the preorder list.
“We are very happy with the initial results since 2050
Motors only advertised this campaign in Las Vegas, which meant that this was
only offered to localized customers in Nevada, parts of California and Utah,”
Michael Hu, president and chief executive officer of 2050 Motors, stated in the
news release. “We were surprised that some of these pre-order customers
included multiple orders from an automobile dealership and an order from the
owner of an NBA basketball team.”
Before releasing the e-Go, 2050 Motors will need to attain
U.S. Department of Transportation approval, complete all requirements regarding
the importation of the e-Go into the United States and complete crash testing
in accordance with U.S. testing standards. The e-Go previously passed preliminary
crash testing in accordance with European, Japanese and Chinese test standards
at the China Automotive Technology & Research Center Institute. 2050 Motors
expects the marketing and customer data attained from its ongoing regional
preorder launch program to play an instrumental role in its nationwide
campaign, which it plans to commence later this year.
According to data from EV Obsession (http://dtn.fm/Uu42h),
demand for electric vehicles in the U.S. is on the rise. In January 2016,
plug-in electric car sales in the U.S. were up 15 percent over the comparable
period of the previous year. While the electric market is led by automotive
giants such as Tesla (NASDAQ: TSLA), General Motors (NYSE: GM), Nissan (OTC:
NSANY) and Ford (NYSE: F) – which, combined, accounted for roughly 70 percent
of all electric vehicle sales in January – rapid innovation within the market
ensures an approachable barrier of entry for newcomers offering pioneering new
models and features, such as 2050 Motors with the all carbon fiber e-Go.
For more information, visit www.2050motors.com
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