Arizona-based startup company Elio Motors Inc. (OTCQX: ELIO)
represents a refreshingly different take on the changing American automotive
market. Instead of wrestling with untested, high-priced technologies aimed at
elite consumer markets, Elio is focused on the essential consumer basics of
price and operational efficiency, taken to the extreme. It’s a bit like the
approach of Henry Ford, who was smart enough to recognize the potential of a
mass automotive market while other car makers produced expensive toys for the
rich.
To Elio, the key to the marketplace is a set of parameters
that, in spite of what the industry says, have not been fully respected or explored:
Price (forget the $15,000 – $20,000 subcompact)
Fuel Efficiency (forget 39 mpg)
Style (forget “they all look alike”)
Elio is out to produce a truly modern commuter vehicle for
the urban masses; a sleek hyper-efficient car that is safe, fun, and amazingly
affordable to purchase and operate. The company realized that much of the
driving being done today doesn’t require the family minivan or SUV. It’s about
one or two people getting to work. Once the Elio team had fully accepted that
fact, their research led them to the shocking conclusion that, using the latest
and most sophisticated design and material capabilities, together with advanced
organizational efficiencies, they could now produce a vehicle filling that very
large market niche in a better way; a car that could get an unheard-of 84 miles
to the gallon, while still only costing $6,800 to buy retail.
None of this revolution came easy. The company emphasizes
that nothing is too small for engineering innovation. But the result is the
potential to tap a vast market that has until now been improperly served. Elio
is still in the startup stage, offering both investors and consumers a unique
opportunity.
For more information, visit www.ElioMotors.com
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