As the challenges of
data management increase, major companies demand sophisticated solutions for
qualifying their lead data. Nexus Enterprise Solutions is one such company that
provides big data technology solutions focused on business-to-business lead generation
services for major national brands. The company’s NexChange Marketplace℠ platform processes
millions of bits of data and manages the whole customer acquisition process
from lead capture to verification, list segmentation, and data distribution.
The company
understands lead sellers need to sell to a reputable intermediary. Further,
lead buyers require a reliable intermediary to validate those leads. Nexus
possesses expertise in the complexities of identity verification, fraud
prevention, and data quality control. NXES tracks and distributes clean lead
data to multiple parties from start to finish with zero redundancies. As a
result, this increases the efficiency of every partner the company works with,
thus customers are much more inclined to hit targets and meet their financial
goals. The company’s ability to calibrate its data stream to meet clients’
specifications has positioned itself as a credible source for those who demand
high quality lead prospects at a competitive price.
“As the lead generation
industry matured, intermediaries were needed to police and verify the exchange
of data between lead sellers and buyers. Data quality across the industry had
dropped as unqualified lead providers sold marginal and even fraudulent data
and there were few mechanisms in place to validate this information for the
lead buyers. National carriers in industry verticals like auto insurance put
their foot down and today sellers must broker their lead data through
intermediaries such as Nexus to transact lead sales to the biggest clients,”
company CEO James Bayardelle explained. Bayardelle has also been quoted to say,
“Our confidence in our ability to continue producing a significant annual
growth rate over the next several years is founded on more than having a superior
marketplace solution in the lead generation space. It is also based on our
capacity to spot untapped opportunities for lead generation others have yet to
identify and our ability to rapidly move into those areas.”
Nexus continues to
see growth among its auto insurance client base by providing them with
high-quality lead data. With sector success like this, Nexus is now moving into
the life insurance sector as part of its expansion plans for 2014.
For more information
about the company visit www.nexusenterprisesolutions.com
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