In a news release
yesterday, the Aristocrat Group signified its belief that its new product
innovation, a “bold new twist on distilled spirits packaging,” will offer
notable functionality and diversity that will make it a standout in the
beverages industry. The company believes that the distilled spirits industry is
deadlocked in its focus on making use of variations of one central, overused
theme when it comes to features such as product packaging.
“The spirits
industry has not introduced anything this new or exciting for quite some time,”
company CEO Robert Federowicz said. “Our vision is to redefine how consumers
look at spirits with new packaging that is a perfect fit for any lifestyle.”
With the firm
understanding of innovative packaging and its role in drawing consumer attention,
the Aristocrat Group and its partners spent most of last year on research and
development. Those efforts emphasized creating a cutting-edge package that will
have consumer appeal across a broad span of market demographics. The Aristocrat
Group believes that this offering combines an ideal mix of technology and
branding that will revolutionize the beverages industry and be an excellent fit
for consumers’ lifestyles.
With its
award-winning RWB Ultra Premium Handcrafted Vodka leading the way, the Aristocrat
Group looks to build a portfolio of highly successful brands in this lucrative
marketplace through its brand management division, Luxuria Brands.
For more
information, visit: www.aristocratgroupcorp.com
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