Wednesday, March 26, 2014

Nexus Enterprise Solutions, Inc. (NXES) Demonstrates Strategic Growth in Lead Generation Industry

Nexus Enterprise Solutions provides B2B big data technology and management solutions focused on the lead generation marketplace. The company has emerged as one of the primary providers of qualified leads for the life and automotive insurance sectors and is exploring opportunities in additional verticals such as health insurance, home renters insurance, payday loans, and educational institutions.

Using intermediary technology and a full suite of data-analysis tools, Nexus has the ability to properly track and allocate leads enabling it to overcome the obstacles and consolidation of the lead generation industry that put many smaller lead generation companies out of business.

Backed by dozens of years of experience in lead generation and marketing technologies, Nexus has established a strong and close relationship with lead buyers such as vendors, agent networks, agencies and carriers, and has built a reputation of quality leads. The company utilizes a host of different lead sources, including pay-per-click, e-mail, pay-per-view, SEO, banners, lead providers, and more – all of which undergo multiple fraud detection checks to verify identity and exclusivity.

On the lead sell side, sellers are able to leverage Nexus’ buying power with top-end carriers and nationwide insurance agency networks to secure best rates. Lead sellers benefit from Nexus’ guarantee that all its lead buyers are ROSCA compliant; quick transaction time and prompt payment schedules; accurate and timely reporting; highest CPA amounts for insurance verticals; and more. The company steers clear of leads generated via SMS/text message, semi-exclusive leads, and leads generated from incentive-based traffic or co-reg traffic.

Nexus’ lead generation focus has resulted in a strengthened financial position for the company, according to an update in October 2013, in which the company reported its turn to profitability net income of $9,310 for the six months ended June 30, 2013, as compared to a net loss of $1.03 million in the first six months of 2012.

Moving forward, Nexus says it sees major profit margin growth opportunity as it builds out its own network of websites and directly reporting affiliates and adds new suppliers and blue chip lead buyers to the company’s NexChange platform.

For more information about the company visit www.nexusenterprisesolutions.com

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