True Drinks, Inc. (TRUU) Forges AquaBall Distribution Agreement with Xtramart

True Drinks announced it has secured distribution for AquaBall Naturally Flavored Water with Xtramart Convenience Stores, which operates in Connecticut, Maine, Massachusetts, New Hampshire, New York, Pennsylvania, and Rhode Island. True Drinks is a healthy beverage provider that has licensing agreements with major entertainment and media companies to use their characters on its proprietary, patented bottles.

AquaBall is the healthiest kids’ beverage available on the market, according to information from the company. The health and wellness of customers is of great importance to Xtramart, making AquaBall an attractive product to be carried in its stores.

The single most important area of focus for TrueDrinks in 2014 is expanding its retail footprint across all channels, in an effort to drive retail awareness of AquaBall. The company is currently in rapid growth mode, and adding Xtramart to its roster of partners is a boon for the company.

AquaBall is a vitamin-enhanced water that was created as a zero calorie, sugar-free juice and soda alternative for children. AquaBall is currently being sold into mass market retailers across the United States.

For more information, visit www.truedrinks.com or www.theaquaball.com

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