It’s impossible not to recognize the major shift occurring in personal consumer entertainment, away from the costs and limitations of cable and satellite to the greater flexibility of the Internet and related digital technology. The cable industry alone is a $100 billion industry, so it represents a huge potential for young companies now grabbing chunks of old-world market share.
One of those companies is StreamTrack, a California based digital media and technology services company that provides audio and video streaming, and associated patent-pending advertising systems. The company’s RadioLoyalty platform serves worldwide Internet and terrestrial radio stations and content providers. The platform’s Web based and mobile player manages the streaming of audio and video, along with social media engagement and video ad serving. It can replace audio ads with more compelling video ads, and offers a loyalty radio program that rewards users of Internet radio and mobile stations using the company’s UniversalPlayer platform. The UniversalPlayer platform has standardized digital ad buying for more than one thousand internet radio stations, and has a potential reach of more than 37 million unique users per month in the U.S. and about 80 million globally.
StreamTrack works with advertisers and content providers, as well as radio stations, all over the world, and has formed an alliance with PPTV, China Mobile Entertainment Holdings Ltd., and One World Media Group, to bring Internet radio to China and other parts of Asia.
The company is also developing a patent-pending technology for television streaming services. The system, WatchThis.com, incorporates the use of DionyVision digital player technology, and is designed to revolutionize the entertainment industry by combining original network content and interactive product placement. The intent is to be the leading developer of content, network, and technology in support of this revolution in the entertainment industry.
For more information, visit www.StreamTrack.com
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