Leading manufacturer and distributor of dental lasers BIOLASE announced earlier today that it has impressively reached over a 100,000 likes on its corporate Facebook page. The social media milestone is an exciting one for the company and can be viewed via its Facebook page at www.facebook.com/biolaseinc.
BIOLASE re-launched its Facebook page in September of 2012, as an integral part of the company’s desire to build engagement with its global customers and patients. With a growing Facebook community of direct consumers, healthcare professionals, and investors, BIOLASE is thrilled to be interacting with subscribers of daily posts on BIOLASE(R) products, corporate developments, and events. The page’s reach has grown dramatically over the last 11 months with Facebook fans responding to interactive posts that are designed to appeal to dental practitioners as well as to medical and health professionals. Direct consumers are also participating, self-informing themselves on the benefits of BIOLASE’s state of the art technology.
Additionally, with the development of analytical tools over the years, BIOLASE has been able to successful track interactions on social media, and quantify the reach of brand messaging across various social media platforms. BIOLASE currently uses several different metrics programs to track engagement efforts, measuring overall effectiveness. The Facebook platform is a key component in the company’s digital media strategy, which also includes other platforms such as YouTube, Instagram, LinkedIn, Pinterest and Twitter.
“BIOLASE appreciates the value of social media in marketing communications, especially since positive word of mouth resonates so well with our stakeholders and is actually amplified by social media connectivity,” stated Orlando P. Rodrigues, Vice President, Marketing. “Our social media strategy is a key part of an integrated marketing effort designed to more directly connect patients and consumers seeking dental care and dental practitioners with the meaningful benefits of our proprietary Water Lase(R) technology for routine dental procedures. In the past 11 months, for example, our total Facebook followers have grown from less than 4,000 to over100,000. Facebook, Twitter, Instagram, Pinterest, and YouTube all provide digital platforms that allow BIOLASE to communicate our messages creatively, cost effectively, and engage our audience in areal-time manner.”
Chairman and CEO, Federico Pignatelli added, “Considering the value of social media to today’s consumers and professionals alike, it is particularly encouraging that we have added so many fans in such a short period of time. In fact, the data we have seen indicates that we have more than doubled the number of ‘Likes’ of Sirona Dental Systems, Inc. SIRO, a leading dental equipment manufacturer and distributor. BIOLASE will keep leveraging the use of social media to raise awareness that Water Lase technology represents better dentistry clinically versus conventional practices, because it is virtually painless and safe. Today, that is the preferred method of treatment for both patients and dentists.”
To learn more, visit www.biolase.com
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