PITOOEY!, Inc. (PTOO) and the Demand for Answers

People who know anything about the year 1969 tend to associate it with a few well-known events, the most prominent of which was the first manned landing on the moon in July of that year. But there were a number of other events, both major and minor, that define the year 1969. A Soviet unmanned spacecraft landed on Venus, the first planetary landing. The supersonic Concorde had its first flight, and the Boeing 747 its first commercial flight. It was the year that the automated teller was introduced, allowing after-hour bank transactions for the first time. The war in Vietnam escalated, and there were massive anti-war demonstrations throughout the U.S. The Woodstock rock festival made pop music history, and racial disturbances rocked major U.S. cities.

But 1969 was also the year of another noteworthy event, one that has been almost completely forgotten, yet one that has arguably had more influence on our lives than any of the others. In October of that year, at the Stanford Research Institute in California, a crude network communication link was established between two dissimilar computers for the first time. It was the very first connection in a network that we now know as the Internet.

From that single event, in a relatively short time, the Internet has grown to become a dynamic and unparalleled global information system, joining people from every country, and allowing access to information on a scale never before conceived. Today, we transact business over the Internet, we communicate with friends and associates over the Internet, we look up information over the Internet, we are entertained over the Internet. In short, the Internet has become an invaluable extension of our minds. And we take it all for granted. We expect an answer to every question, instantly, wherever we are, and whenever we want it.

But experience is now showing that, in spite of the unlimited resource the Internet represents, the information that we increasingly want from it is often highly local and commercial in nature. Essentially, people want to know where to buy things, when and where are the best deals. But they don’t want just any deals, from just any vendors. They want to choose the vendors themselves, avoiding a daily flood of irrelevant promotions.

And that’s exactly what they get from PITOOEY!, a digital marketing company that lets consumers build their own customized list of stores, the stores they are most comfortable with. Stores can then direct their offers to their own customers, repeat buyers, the most valuable type of consumer, instead of wasting their money on one-off shoppers. And the consumer benefits by only getting notices that are from the stores they want. It’s a perfect marriage of business and consumer, and PITOOEY! does it exceptionally well.

For more information, visit www.PITOOEY.com

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