StreamTrack is a digital media and technology services company providing audio and video streaming and advertising services through its RadioLoyalty Platform. The company’s aim is to provide broadcasters and publishers with the tools they need to maximize revenue and mitigate expenses, while also providing consumers (who watch and listen for free through the company’s platforms) with a great user experience.
StreamTrack’s RadioLoyalty Platform, launched in March 2010, is utilized by more than 1,500 Internet and terrestrial radio stations and other broadcast content providers. The platform is accessed by listeners throughout the world, who use RadioLoyalty to hear superior audio content that includes unlimited music, talk, sports, and more. In addition to having access to more than 1,500 radio stations, RadioLoyalty users also receive loyalty points that are redeemable for merchandise.
The RadioLoyalty Platform is comprised of a Web-based and mobile player that manages streaming audio and video content, social media engagement, display, and video ad serving within the Web player. The platform also has the capability of replacing audio ads with video ads within the Web player in a live or on-demand environment.
In June 2013, StreamTrack released its UniversalPlayer, which represented a major step forward in the company’s technology platform for Internet broadcasters. The UniversalPlayer’s upgraded offerings include performance optimizations as well as display and functional improvements to support the scalability of up to 250,000 listeners at once. Other optimizations include faster loading time, DCN support, enhanced caching optimization, and smoother execution with a smaller footprint. The UniversalPlayer allows broadcasting stations to choose from 11 different themes to customize the look and feel of their players, creating players and skins that are custom and uniquely branded.
StreamTrack is additionally continuing the development of WatchThis, its patent-pending technology to provide Web, mobile, and IP television streaming services that are e-commerce enabled within streamed content.
For more information, visit www.StreamTrack.com
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