PITOOEY! is a digital marketing company, but there are many of those. Global digital advertising topped $100 billion in 2012, with mobile devices leading the way, but the market is changing. The excitement about PITOOEY! is based upon the view that their technology represents a dramatically different way for businesses to reach new and existing customers.
The current digital approach tends to involve the blasting offers to a wide range of somewhat targeted consumers. It can be an expensive proposition for small retailers, and the result is often, at best, a one-shot customer. At one time it was the newest thing, and retailers were willing to spend money to try it out. Today, with shrinking margins, and more experienced retailers, fewer and fewer businesses are willing to go that route. They don’t want to spend that kind of money to generate a single purchase. They need to get repeat buyers in the door.
The PITOOEY! app lets customers build their own lists of businesses they want to follow, allowing them to receive notifications from only those companies on their list. As a result, these are consumers who have expressed an interest in the company, not just today’s deal, with many of them consumers who have already purchased in the past. It’s as if all the best customers in town suddenly raised their hands, allowing a given business to focus strictly on them. For the consumer, it means no unwanted messages. For the business, it means cost-effective communication with the very best consumers, people who will tend to be repeat customers. No more one-time zero-margin purchases.
PITOOEY! offers more than this, providing businesses with a comprehensive set of digital tools, such as social media management and marketing, mobile development and optimization, and messaging campaigns that really work. But the bottom line is that the approach flips digital marketing, setting up a new and compelling relationship between buyer and seller. It gives the consumer what they want, while giving the vendor what they need. The result is repeat customers, something the old paradigm has never been able to effectively deliver.
PITOOEY! is now in the process of staged expansion into strategic geographic markets.
For more information, visit www.PITOOEY.com
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