Wisdom Homes of America is on track to reach $4 million in
total revenue in its first full year of operation in the manufactured homes
industry. In order to promote this milestone, the company is adhering to a
detailed growth strategy designed to address limiting issues of the national
housing market.
The primary advantage of manufactured homes relates to cost,
which is, on average, 60 percent less per square foot than conventional
stick-built homes. In the past five years, this price disparity has driven annual
industry growth of approximately 10 percent. Last year, domestic manufactured
home sales exceeded $4 billion, according to the Manufactured Housing
Institute, further demonstrating the tremendous market potential of WOFA’s
current business model. In order to capitalize on this growth, WOFA anticipates
operating no fewer than 30 retail centers throughout Texas and the surrounding
states within the next five years.
In addition to selling homes from its retail centers, WOFA
is increasing its market presence by constructing and permanently affixing
‘spec manufactured homes’ in existing subdivisions. Through this strategy, the
company is able to eliminate the need for buyers to locate suitable plots of
land while simultaneously increasing its margins on each home sold. In the
coming weeks, WOFA plans to utilize this strategy to develop a collection of
lots in Sherman, TX.
“Our goal as we expand is to position our new retail centers
near manufactured home subdivisions and communities and therefore sell into
those developments,” Jim Pakulis, chief executive officer of WOFA, stated in a
news release. “The model we’ve created in Sherman, TX, creates two revenue
streams from the sale of manufactured houses: selling from our soon to open
Sherman retail center and selling land-home packages in the Sherman
subdivision.”
The company’s final anticipated revenue stream, which it
expects to implement by the end of 2015, is an in-house mortgage operation.
When in place, this program will enable WOFA to vertically-integrate its
clients into its operations, providing an additional source of revenue while
bolstering the performance of its retail and subdivision sales.
For prospective shareholders, WOFA’s early financial growth
in the thriving manufactured homes market, as well as its fully-scalable retail
operations, makes the company an intriguing investment opportunity in the
coming months. Look for WOFA to continue expanding its geographical reach by
opening additional retail centers in the near future, providing a significant
platform for sustainable financial growth moving forward.
For more information, visit www.wisdomhomesofamerica.com
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