Aristocrat Group Corp. (ASCC) Announces Positive Results from Focus Group Testing for Big Box Vodka

The benefits of box wine have helped it grow from a novelty item into one of the country’s most popular refreshment options. In 2014, box wine sales represented an impressive 17.5 percent of all wine sold by volume, with 16 brands surpassing the illusive $1 million sales mark, according to a report by Nielsen. Despite this immense success, the industry has been slow to expand upon the winning formula with other drink options. However, that could be about to change with the impending release of Big Box Vodka – the newest distilled spirit from Aristocrat Group Corp. (OTCQB: ASCC).

With Big Box Vodka, ASCC is combining all of the biggest benefits of box wine – including portability, freshness, price and environmentally-friendly packaging – with its ultra-premium vodka to create a truly innovative new product in the booming liquor industry. On Wednesday, the company announced early impressions from its market research testing outreach, and the results were an extremely positive indication of the product’s massive market potential upon its upcoming release.

“Our focus groups are the first people outside of our offices who have sampled Big Box Vodka’s total package – the crisp taste, the unparalleled portability and the unique 1.75 liter packaging,” Robert Federowicz, chief executive officer of ASCC, stated in a news release. “We’ve been extremely pleased with the response that this new product has gotten so far. All of our expectations have been confirmed, and we’re very excited to move forward with our marketing plans.”

In the weeks to come, ASCC will turn its attention toward meeting with distributors and retailers from around the country ahead of the planned debut of Big Box Vodka later this year. The company anticipates simultaneously releasing the product at retail outlets in California, Nevada, Florida, Louisiana and Texas, effectively giving it access to a huge population of more than 90 million people, or nearly 30 percent of the total U.S. populace.

The market for distilled spirits in the U.S. continued to grow last year, as retail sales climbed to nearly $70 billion, according to data by the Distilled Spirits Council of the United States. This performance was spurred by an ongoing shift in consumer preference toward industry innovations and premium products, further demonstrating the market potential of ASCC’s newest creation upon release. For prospective shareholders, this market potential could foreshadow an opportunity for the company to achieve sustainable growth in both market share and financial returns moving forward.

For more information, visit www.aristocratgroupcorp.com

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