Lingo Media Corp. (OTCQB: LMDCF) is a leader in the
development and marketing of English language learning products and services to
support learners of English throughout various stages of life. The company
operates through two distinct business units – including ELL Technologies and
Lingo Learning – to deliver both online and print-based technologies and
solutions around the globe. In addition to its strong presence in China’s
education market, which includes access to more than 300 million students,
Lingo is currently working to expand its global reach into Mexico and other
Latin American markets.
With an established presence in the language learning
software market, Lingo is in a formidable position to capitalize on the
industry’s forecast growth in the coming years. According to a comprehensive
report by Ambient Insight, global sales of English language learning products
are expected to record a compound annual growth rate of 11.1 percent from 2013
to 2018, accounting for an estimated $3.8 billion in the final year of the
period. The report also indicates that Asia and Latin America are two of the
three regions expected to achieve the highest growth rate over the five year
period, with China maintaining its presence atop the list of top buying
countries.
In the first quarter of 2015, Lingo successfully leveraged
this market performance to record strong financial growth. The company realized
a 176 percent year-over-year boost in revenue, as well as a recording
significantly improved profitability. In the future, Lingo expects to build on
these results by capitalizing on favorable sales growth opportunities in Latin
America.
In recent weeks, the company has placed emphasis on
developing a presence in Mexico. Last month, Lingo announced a partnership with
the University of Guadalajara, the second largest academic institution in
Mexico, which will provide accreditation to its online English courses. Through
this agreement, the company will add assessments of students’ written and
speaking skills by university professionals to the benefits of its innovative
learning system. Lingo also entered into a marketing agreement with ISA
Corporativo for advertising services in metro stations throughout Mexico. This
deal is expected to greatly increase the company’s brand awareness throughout
the crucial market.
“This advertising will provide significant exposure for our
brand in Mexico to not just students, teachers, governments and corporations,
but to the public at large,” Michael Kraft, president and chief executive officer
of Lingo, stated in a news release. “We look forward to becoming a market
leader in Mexico and advancing our strategy throughout Latin America to secure
additional new contracts.”
Through its continued global expansion, Lingo is living up
to its motto by “Changing the way the world learns English.” For prospective
shareholders, this progress, as well as the company’s recent financial
performance, demonstrates the immense market potential of Lingo in the coming
months. Look for Lingo to continue making efforts directed at increasing its
market share in both Asian and Latin American markets moving forward,
developing channels in which to promote sustainable returns for the foreseeable
future.
For more information, visit www.lingomedia.com
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