Tuesday, August 4, 2015

Lingo Media Corp. (LMDCF) Promoting Financial Growth by Expanding Presence in Booming Latin American Language Learning Market

Lingo Media Corp. (OTCQB: LMDCF) is a leader in the development and marketing of English language learning products and services to support learners of English throughout various stages of life. The company operates through two distinct business units – including ELL Technologies and Lingo Learning – to deliver both online and print-based technologies and solutions around the globe. In addition to its strong presence in China’s education market, which includes access to more than 300 million students, Lingo is currently working to expand its global reach into Mexico and other Latin American markets.

With an established presence in the language learning software market, Lingo is in a formidable position to capitalize on the industry’s forecast growth in the coming years. According to a comprehensive report by Ambient Insight, global sales of English language learning products are expected to record a compound annual growth rate of 11.1 percent from 2013 to 2018, accounting for an estimated $3.8 billion in the final year of the period. The report also indicates that Asia and Latin America are two of the three regions expected to achieve the highest growth rate over the five year period, with China maintaining its presence atop the list of top buying countries.

In the first quarter of 2015, Lingo successfully leveraged this market performance to record strong financial growth. The company realized a 176 percent year-over-year boost in revenue, as well as a recording significantly improved profitability. In the future, Lingo expects to build on these results by capitalizing on favorable sales growth opportunities in Latin America.

In recent weeks, the company has placed emphasis on developing a presence in Mexico. Last month, Lingo announced a partnership with the University of Guadalajara, the second largest academic institution in Mexico, which will provide accreditation to its online English courses. Through this agreement, the company will add assessments of students’ written and speaking skills by university professionals to the benefits of its innovative learning system. Lingo also entered into a marketing agreement with ISA Corporativo for advertising services in metro stations throughout Mexico. This deal is expected to greatly increase the company’s brand awareness throughout the crucial market.

“This advertising will provide significant exposure for our brand in Mexico to not just students, teachers, governments and corporations, but to the public at large,” Michael Kraft, president and chief executive officer of Lingo, stated in a news release. “We look forward to becoming a market leader in Mexico and advancing our strategy throughout Latin America to secure additional new contracts.”

Through its continued global expansion, Lingo is living up to its motto by “Changing the way the world learns English.” For prospective shareholders, this progress, as well as the company’s recent financial performance, demonstrates the immense market potential of Lingo in the coming months. Look for Lingo to continue making efforts directed at increasing its market share in both Asian and Latin American markets moving forward, developing channels in which to promote sustainable returns for the foreseeable future.

For more information, visit www.lingomedia.com

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