At the nexus of high-end organic
food and the kind of healthy play-focused indoor child playground
accommodations, like the ones you can find at Gymboree Play and Music
recreation centers, is a new brand of upscale, family-friendly adult restaurant
and child play centers that well-known celebrities in the Los Angeles area are
flocking to with their families. It is not uncommon to see the likes of Adam
Sandler, Dustin Hoffman, Jessica Alba, or Ben Affleck and Jennifer Garner
taking their children to one of the Giggles N’ Hugs, Inc. (OTC: GIGL) locations
in Los Angeles, driven by the superb services, eye-popping decor, wonderful
food, and extremely well-thought-out amenities.
With features like affordable
packages for families that allow them to treat their children to one-of-a-kind
themed birthday parties, where the award-winning Giggles N’ Hugs staff of
professionals takes care of every detail, bringing kids the most exciting party
of their young lives, full of games, prizes, costumed characters, toy bundles
and scrumptious food, this rapidly emerging chain of restaurants has won fast
favor with parents and kids alike. Named the number one birthday party
destination in Los Angeles by popular kids network Nickelodeon, Giggles N’ Hugs
offers parents healthy, delicious organic menu options, while keeping the young
ones busy with exercise, events like puppet shows and music, as well as
custom-built indoor play areas (approximately 2,000 square feet or more) that
are something out of a child’s wildest dream, attended by trained GIGL staff.
From ball pits, climbers and
swings, to castles, pirate ships and dragons, the lovingly crafted play areas
at Giggles N’ Hugs locations are truly a sight to behold. Located in upscale
malls and neighborhoods in Century City, Glendale and Topanga, these gorgeous
locations are perfect for events, like a wide variety of themed birthday
parties for boys or girls, with fully decorated and catered themes such as
dinosaurs, superheroes, pirates and mermaids, princesses, rock stars and others
available upon request.
Open on weekdays from 10:30am to
8pm (9pm on Fridays), as well as on weekends from 10am to 7pm (9pm on
Saturdays), and featuring $11 per child admission for all day play, Giggles N’
Hugs even allows parents to drop their kids off so they can enjoy a relaxing
day shopping in the mall or at nearby businesses, content in the knowledge that
their child is safe and enjoying active play under the watchful eye of the
company’s trained staff. Giggles N’ Hugs even caters meetings, office parties
and other events, offering the same great menu that is available in the
restaurant – featuring appetizers, sandwiches, wraps and paninis, as well as
salads, pizzas and pasta dishes – providing all the staff and planning
required. This full-spectrum, customer-first business model, wrapped around an
innovative formula that appeals directly to health-conscious consumers who want
someplace their children can enjoy healthy exercise, play and engaging
activities, meets an underserved, and in most regions unnerved, demographic.
Investors might be tempted to
write off this still-emerging model as a high-end, boutique Chuck E. Cheese,
but GIGL has some serious national as well as international expansion
potential. The company has already clearly defined an entirely novel model for
this industry segment, and one that taps into a demographic which is not being
serviced by any other player in quite the same way.
With strong, expressed interest
from franchisees throughout North America, as well as in Asia, Australia,
Europe, Latin American and the Middle East, such long-term growth potential
underwriting the company’s already masterful execution of its core model at the
existing company-owned locations should be quite tantalizing to market
participants. With potential franchise margins in excess of 25 percent and
multi-unit licensing fees ranging from several hundred thousand, to millions of
dollars, even as ongoing royalties range from 3 percent to 8 percent of gross
sales, Giggles N’ Hugs could rapidly ramp up nationally and globally, capturing
the growing global demand for high-quality food and someplace to take, or drop
off, the kids.
First mover advantage with a
proven model that is quickly hammering out its own market niche, solid
resonance with consumers, and a sumptuous menu of quality organic dishes all
spell a very bright future for GIGL and its shareholders.
Learn more by visiting
www.gigglesnhugs.com/investor-relations/
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