The rapid rise of the craft beer industry in the United
States is well documented. In 2011, craft beer sales accounted for
approximately $8.7 billion, and by 2014, this figure grew to $19.6 billion,
according to a report by the Brewers Association. While this market performance
is certainly noteworthy, one statistic that’s remained somewhat under the radar
throughout this period is the persistent rise of the premium spirits market.
According to data from the Distilled Spirits Council of the United States, sales
volume for spirits rose by 2.2 percent in 2014, giving the domestic spirits
industry a market share victory of the beer industry for the fifth straight
year.
“Consumer interest in industry innovations and premium
products from distilled spirits producers of all sizes contributed to another
year of steady growth in 2014,” Peter Cressy, president of the Distilled
Spirits Council, stated in an interview with Fortune.
Aristocrat Group Corp. (OTCQB: ASCC), through the
distribution of its ultra-premium RWB Vodka, is capitalizing on this market
performance. The company’s handcrafted, American-made vodka is produced using
the highest-quality Idaho potatoes and pure mountain spring water that gives it
a top-shelf taste without the top-shelf price. In less than two years, RWB has
received 17 tasting awards, placing it among the most highly-decorated American
vodkas on the market.
On August 8, Aristocrat will celebrate the second
anniversary of its flagship product, which is currently sold in more than 30
retail locations and 100 clubs, bars and restaurants around the country. Last
month, the company took a major step toward building on the early market
success of RWB Vodka by adding Canada to its growing distribution network.
Additionally, Aristocrat announced the initiation of a marketing campaign
designed to increase RWB Vodka’s brand recognition in the potentially lucrative
Canadian market, providing the company with a tremendous opportunity to promote
strong growth in the coming months.
“We believe our potential for growth in the Canadian
marketplace is huge,” Robert Federowicz, chief executive officer of Aristocrat,
stated in a news release. “RWB Vodka is one of the only spirits in the country
approved for ‘gluten-free’ labeling, and that’s going to make our product stand
out from the pack.”
In the fiscal quarter ending April 30, Aristocrat
successfully leveraged the growing reach of its RWB Vodka distribution network
to record dramatically improved financial results. In particular, the company
realized a year-over-year increase in total revenue of more than 800 percent.
Moving forward, Aristocrat will look to build on these results by expanding
upon its established distribution network, as well as through the introduction
of new and innovative products, such as its upcoming Bag-in-Box Vodka line. For
prospective investors, the company’s recent performance, along with the growing
market for premium distilled spirits, could provide a platform for sustainable
returns in the future.
For more information, visit www.aristocratgroupcorp.com
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