Friday, April 10, 2015

SPYR, Inc. (SPYR) Continues towards New Heights through Implementation of Aggressive Growth Strategy

Since appointing new management in early February of this year, SPYR, Inc. (OTCQB: SPYR) has wasted no time implementing an aggressive new expansion strategy designed to strengthen the company. In addition to its wholly-owned subsidiary in the food service industry, SPYR recently completed an acquisition to enter the digital publishing and advertising industry. Franklin Networks, Inc., the company’s new subsidiary, included eight operating website assets with established revenue streams.

“We know that consumers are looking for engaging content that includes the functionality that is a feature of our new assets,” stated James R. Thompson, Chief Executive Officer of SPYR. “The quality of the content and functionality they offer is outstanding and we’re excited about what’s ahead for us.”

Within days of the purchase of Franklin Networks, SPYR added to its new subsidiary’s digital media properties through the acquisition of CelebrityHQ.com. Including the new site, Franklin Networks currently operates monetized websites focused on topics including food, travel, fitness, nutrition, fashion, parenting and celebrity news. The company expects to increase its presence in the ever-expanding digital marketplace through its new assets, effectively generating greater awareness of its brands and driving substantial growth.

In an effort to further expand its digital media offerings and drive revenue through digital advertising efforts, SPYR also recently announced the formation of SPYR APPS, LLC. With this move, the company has inserted itself into one of the most rapidly growing industries in history. According to a report by Statista, mobile app revenue was measured at $18.56 billion in 2012, and forecasts indicate growth to approximately $76.52 billion by 2017. The move is designed to position the company in the markets where growth potential is the greatest, and, with a rapidly expanding portfolio of companies in the digital media space, SPYR appears to be well positioned to capitalize on the growth of its new markets.

As of January 7, 2015, the company reported more than $6.7 million in the coffers, putting SPYR in what is, arguably, the strongest financial position in its history. Armed with a new team of executives with an aggressive expansion strategy, it’s an exciting time to be a shareholder of this growing company. Look for additional moves in the coming month to continue strengthening the company’s strategic position.

“[T]he name SPYR (a play on the word Spire) clearly indicates to the marketplace where we intend to go: to the top of our industry,” continued Thompson.

Get more info on SPYR by visiting www.spyr.com

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