In the spring of 1959, Mattel, Inc.
launched its Barbie™ doll at the American International Toy Fair in New York.
Within the first year of production the toy maker sold roughly 350,000 dolls,
and the company estimates more than 1 billion dolls have been sold in more than
150 countries, making Barbie one of the hottest toys on the market.
While demand for Barbie and dolls in
general remains strong, a new consumer demand for multi-cultural diversity in
the toy industry is taking flight. America is a melting pot of ethnicities and
interests, and former Mattel project designer Stacy McBride Irby is making sure
today’s doll industry represents this diversity.
McBride Irby co-founded The One World
Doll Project, a subsidiary of One World Holdings, as a company focused on
making a significant cultural impact in the doll category. Like Barbie, The One
World Doll Project’s Prettie Girls!™ line of multi-cultural dolls debuted at
the well-known Toy Fair and has rapidly grown its market presence.
The One World Doll Project is endorsed
by renowned doll designer Robert Tonner and has secured distribution deals with
H-E-B, ToysRUs.com® and Walmart. In February the company announced it has
received its first order from Amazon.com, catapulting the Prettie Girls! line
onto the global toy scene.
In partnership with Tonner, The One
World Doll Project is also producing 16-inch Prettie Girls! Tween Scene dolls
to cater to a younger yet significant consumer demographic. In support of this
and broader initiatives, The One World Doll Project recently secured the
capital needed for the nation-wide rollout of its doll lines into big box
retail stores.
Backed by its distribution network and
aggressive expansion strategy, The One World Doll Project in February said it
expects 2015 sales to exceed $1.1 million, an exponential increase in sales
revenue since the Prettie Girls! line was first launched in fiscal 2013.
To fulfill this projection, the company
plans on expanding distribution through brick and mortar retailers as well as
online, growing direct-to-consumer business, specialty retail, licensing and
merchandising.
By recognizing and catering to the
various ethnicities and races here in the United States and beyond, The One
World Doll Project’s Prettie Girlis! dolls appear to have the potential to
reach the same caliber of consumer acceptance as Mattel’s 56-year old Barbie
doll.
For more information, visit
www.oneworlddolls.com
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