IFAN Financial, Inc. (IFAN) Primed to Benefit from Increased Consumer Adoption of Mobile Payment Solutions

NEXT Network has referred to 2015 as ‘The Year of Mobile Payment’, and there’s good reason to acknowledge the title. With developing countries beginning to utilize cashless payments, which accounted for over 366 billion transactions in 2013 alone, the global mindset is clearly evolving regarding the way we pay. As Apple Pay continues to rapidly grow in popularity, the presence of NFC technology is likely to spread, opening the door for competing mobile payment providers to enter and revolutionize the young market.

IFAN Financial, Inc. (OTC: IFAN) has already proven many of the benefits of mobile payment solutions through the development of its proprietary Quidme platform. Available on both Apple and Google mobile app stores, the company’s software has been shown to significantly reduce the possibility of identity theft while providing merchants with lower processing fees and cheaper, safer transactions between users. As consumer adoption of mobile payment solutions continues to increase, IFAN’s portfolio of payment offerings gives the company strong growth potential.

The company recently announced in a press release the benefits the overall mobile payments industry could experience as a result of major technology companies’ entry into the space. In addition to Apple, IFAN stands to benefit immensely from the entry of social media giant Facebook into the fold.

“We’re excited to see a social networking leader like Facebook enter the dynamic mobile payments space,” stated Christopher Mizer, President and Chief Executive Officer of IFAN. “We believe that Facebook’s participation in the mobile payments arena will likely accelerate consumer adoption of peer-to-peer money transfers via smartphone and ultimately add value to our platforms.”

Proliferation of peer-to-peer payment methods should place IFAN into a strong strategic position, particularly in emerging markets. While social networking companies open the door for increased consumer adoption, IFAN is in a unique position to leverage its own payment solution, which doesn’t require a data plan to use. Though smartphone penetration continues to grow, Mobiforge estimated that global access to mobile data was still at approximately 24.5 percent as of 2013. As cashless and mobile payments continue to gain steam in developing markets, this should give IFAN a significant strategic advantage in gaining global market share.

“Our strategy is to take advantage of the anticipated momentum and explore potential opportunities to integrate… our IFAN platforms, once fully operational,” continued Mizer.

With the major moves throughout the industry continuing to increase consumer trust regarding mobile payment solutions, it’s an exciting time for both executives and investors of this growing company.

For more information, visit http://ifanfinancial.com

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