Pure Hospitality Solutions, Inc. (PNOW) on Course as Planned with Oveedia’s Tango Mar Deal

Pure Hospitality Solutions, after recently announcing that Oveedia signed Tango Mar Beachfront Boutique Hotel & Villas, is demonstrating the type of action that delivers momentum on its business strategy for the Central American-Caribbean region specific OTA. The Oveedia deal starts the process of securing Pure Hospitality Solution’s share of Latin America’s online travel sales with an approximate $32 Billion market potential according to independent marketing research company, eMarketer. Melvin Pereira, President and CEO of Pure Hospitality Solutions commented, “It also evidences that Oveedia is already being primed as the region’s OTA, even pre-launch.”

Mr. Pereira added, “Over 16,000 Central American-Caribbean hotels and vacation rentals, such as Tango Mar, may not readily be available on all known, global OTAs. Yet, interestingly enough, Barclays Capital forecasted that Latin America will lead the world in online travel sales growth through 2016. eMarketer had previously estimated that inside of the past 24 months, there would be more than 300 million internet users across Latin America – dwarfing the number of internet users in both North America and Europe for the first time. Tango Mar has sparked a major movement for refuge on Oveedia’s travel hub for this region’s underserved hoteliers like Tango Mar. Now that we officially have the first property exclusively under the Oveedia OTA, PURE’s initial order of business – in this instance – will be to introduce new travelers to the beauty of Tango Mar and all of its amazing amenities; including its private beach, golf course and much more. Next, will be to do the same for the rest of the region. So, work continues steadily to ensure a timely launch of Oveedia.”

With Oveedia’s first deal, PURE’s management has received overtures from hotel operators in the region indicating they too are interested to join this promising platform.

Mr. Pereira summarized by saying, “Tango Mar was an unsolicited exhibition of interest. It came prior to a formal marketing effort. So, atop of the massive database of properties the Sabre integration will bring, we can clearly see that our primary plan to emerge as a leading OTA travel hub in the Central American-Caribbean region, generating a significant flow of sales over the next 18 months, is certainly viable. Based on expert summaries, estimates and financial indicators… Oveedia’s success is very achievable.”

PURE provides its own technology, marketing solutions and branding services to hotel operators and condo owners. PNOW’s business model is built for the purpose of scaling operations in the areas of online marketing and hotel internet booking engine services, hotel branding and to operate and develop high-end hotels under the new, brand now known as “by PURE.”

For more information on the company, visit www.purenow.solutions

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