Sparta Commercial Services cut its teeth
in the thriving powersports market, which is made up of vehicles like ATVs
(all-terrain vehicles), motorcycles, PWCs (personal water craft), snowmobiles
and UTVs (utility task vehicles), and the company brings this rich history of
consumer and municipal financing experience with them into their current array
of exploits. The UTV market has been showing solid performance in recent years,
with a new sales record set in 2013 of over 353k units, representing 9%
year-over-year growth according to Minneapolis-based global power equipment
research firm Power Products Marketing. ATV sales also continued to grow last
year, with roughly 0.5% growth in Q1 followed by sustained performance for the
rest of the year, according to the latest Motorcycle Industry Council Flash
Report. Performance in this relatively niche, but continually growing vehicle
markets, makes the case clear that companies who serve these growth markets,
like SRCO, will continue to find abundant opportunities for expansion.
SRCO maintains a growing Municipal
Lease-Purchase Program that assists state jurisdictional agencies like law
enforcement acquire the vehicles they need, from motorcycles and trucks, to
specialty tactical vehicles, helping agencies maintain capacity while coping
with budgetary restrictions by allowing them to pay the cost over time rather
than via upfront lump sums. The company reported adding their 13th jurisdiction
in North Carolina to this lease-purchase program late last year, as Wilson’s
Mills joined Charlotte, Greenville, Raleigh, and nine other jurisdictions who
enjoy taking advantage of SRCO’s economical equipment financing program.
The company also maintains a growing
family of online tools and products via their Specialty Reports subsidiary,
ranging from their vehicle history report platforms focused on motorcycles,
recreational vehicles and automobiles/light trucks (Cyclechex, RVchex and
CarVin respectively), to custom mobile apps for the dealership market. The
company’s mobile apps division is perhaps one of the most compelling aspects to
their overall operation, given their concerted efforts to provide dealers with
highly-customized customer engagement apps, as well as the rapid proliferation
of smartphones in recent years, and the current boom in the mobile app space.
With over 1.3 billion smartphones
shipped worldwide in 2014 and the market petty clearly divided between Google
(53.2% as of January) and Apple (41.3%) when it comes to the OS device OEM
market share, there is a boom going on in the customized mobile app space. With
the broader custom-built software market having grown at a CAGR of 33% since
2011 according to Forrester Research, up to $136 billion this year, the health
of the overall custom software market is abundantly clear. Custom mobile apps
alone account for some $14 billion of this market and consumers are
increasingly turning to their cell phone service as their core data pipeline as
well. A new report out by Pew Research Center this month indicates that 7% of
Americans own a smartphone but have neither a traditional broadband service
plan or home alternatives for using the web other than their cell. Add to this
the fact that 64% of all U.S. adults now own a smartphone of some kind and you
have a pretty clear picture of why more and more dealerships, especially small
and growing ones, are turning to companies like SRCO to develop custom mobile
apps that will improve customer engagement and overall traction with their
target markets.
Whether it is bringing in new consumers
and alerting them to deals or specials, keeping sales personnel in touch with
customers, or sending out promotions and coupons to existing clientele, custom
mobile apps have become an essential tool for the dealership industry. Mobile
advertisement server Medialets’ data from 2014 says it all really, 58.2% of
mobile ad impressions are from apps. As apps continue to dominate mobile
traffic, with the vast majority of users spending all their time in these
purpose-built environments, as opposed to the mobile web, the importance for
dealerships and other retail locations to have a customized, branded mobile app
will only increase further.
SRCO’s Specialty Mobile Apps provide
dealers with a branded mobile storefront that can make the difference between
increased sales and their competition getting that same traffic. These
custom-built mobile apps also provide unique features like integrated vehicle
history reports, thanks to SRCO’s considerable capabilities in this area.
Moreover, the company’s custom dealer apps provide other winning features like
tight social media integration, easily searchable/browseable photos and videos
of the dealer’s vehicle inventory, and cutting-edge QR code generating and
scanning capabilities, which are built in natively to SRCO’s revolutionary app
engine.
Sparta Commercial Services also offers a
more lightweight customized mobile app solution called iMobileApp, which allows
even tiny dealers to play in the big leagues and execute a customized mobile
app storefront at a fraction of the cost that would be required to successfully
pull off a comparable presence via traditional and/or web-based marketing. In
fact, iMobileApp has been one of SRCO’s fastest growing offerings, with
numerous businesses piling on to use the platform, including outfits like
schools, grocery stores, racetracks and other retailers, in addition to the
platform’s core market consisting of vehicle dealerships.
Take a closer look at Sparta Commercial
Services by visiting www.spartacommercial.com
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