Monday, April 20, 2015

Mobile Lads Corp. (MOBO) Prepares to Enter Expanding Mobile Couponing Market with Coubox Platform

The ecommerce market is continuing its rapid growth in vital markets around the world. According to a report from Statista, total retail ecommerce sales in the United States alone are expected to account for over $425 billion by 2017, an increase of nearly 90 percent over 2012. Mobile Lads Corp. (OTC: MOBO), through its acquisition of Simbadeals.com, has firmly positioned itself to capitalize on this growth. With existing partnerships with some of the world’s largest retailers already in place – including Walmart, Macy’s Inc., Starbucks Corp. and others – the company is utilizing a proven platform that’s both highly scalable and relatively low risk.

In addition to Simbadeals, Mobile Lads is also beta testing Coubox, a consumer-centric coupon listing application for both mobile and desktop users. The benefits of this innovative platform could prove to be immense for the company. Using an exclusive algorithm, Coubox allows consumers to search for everyday items on sale and save them to their mobile phones for future use. The platform also gives merchants the capability to sign up and list coupons in order to reach potential customers in a more effective manner.

“More than ever before, conscientious consumers are turning to smartphones for online browsing, shopping and virtual coupons,” stated Michael Paul, President of Mobile Lads. “Complementary to the Mobile Lads’ existing platform, Coubox efficiently delivers this capability while enabling merchants to heighten visibility of their sale items and offerings.”

Market trends seem to suggest that Coubox could place Mobile Lads in a strong position to grow in the years to come. According to a study from Key Ring, mobile coupon redemption is rising at a rate of up to 5.3 percent annually, with over 75 percent of mobile shoppers reporting having redeemed a mobile coupon in 2013. Similarly, Mobile Commerce Daily reported that over 80 percent of shoppers indicated that their perception of a retailer would improve if the retailer offered mobile coupons. All told, the statistics look promising for the Coubox platform, particularly when paired with the company’s acquisition of Simbadeals.

As of 2012, NPD Group reported that approximately 25 million Americans were using coupon apps each month. With the continued rise of smartphones, this creates an extensive market for Mobile Lads’ collection of powerful platforms. Look for the company to make strides in strengthening its foothold in the mobile and ecommerce markets in the years to come.

Get more info on Mobile Lads by visiting www.mobilelads.com

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