Pure Hospitality Solutions Inc. (PNOW) – Focusing on Growth and Value

Pure Hospitality Solutions provides branding services, marketing solutions and proprietary technology to hotel and resort operators and condominium owners.

The company’s vision has been:

•           To build competitive operations in the areas of online marketing and hotel internet booking engine services;

•           To focus on hotel branding; and

•           To own, operate and, in some occasions, develop boutique hotels under the new “by PURE” brand.

In March 2015, Pure revealed its intention to adjust strategy in order to advance shareholder interest and its overall future. Recent developments in the online travel arena, such as the Expedia-Orbitz merge and Google’s entry into the space, have made the case that Pure’s Oveedia has significant potential value as a region-specific, online travel systems platform, far beyond that of the real estate the company pursued in 2014 or that it could possibly acquire in 2015. Consequently, Pure is going full force after this opportunity.

The company’s prime focus now is on developing a technology-driven company while dropping any capital intensive assets offering a smaller return on investment proposition than the very lucrative opportunity found in Oveedia’s market. Presently, Pure’s real estate commitments amount to over $300K a year. These are costs that shareholders may eventually have to pay for, with minimal short-term benefit. In divesting these assets now and halting future real estate acquisitions, Pure can truly focus on its hotel branding and technology arms while protecting the health of its stock. It can also speed up the launch of a disruptive online travel booking platform that is capable of producing millions of dollars in income and capital valuation. Projections released to private investment groups show Oveedia valuations topping $40M relatively soon after the platform’s launch.

For more information, visit www.purenow.solutions

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