As
more and more companies have turned to outsourcing their information technology
needs, the Infinite Group, Inc. (“IGI”) has had to adapt to remain relevant in
the managed IT services marketplace. In January 2014, IGI declared its
commitment to expanding its business exponentially and, so far, it has kept its
promise. IGI has approached its expansion efforts with intention, using a
two-pronged approach to increase both its business development and product
development activities.
Business
Development
Over
the course of the last three quarters, IGI has focused significant energy on
raising its profile in the investment and business communities. To increase its
visibility with small-to-medium sized businesses, government agencies and large
organizations, the company retained a public relations firm and an investor
relations firm in late January 2014. Both firms were tasked with handling IGI’s
contact with external stakeholders and potential investors and with increasing
its exposure by promoting and dispersing compelling content about the company
to the general public.
Service
Offerings
This
year, IGI has also extended its collection of services to include content
management, cyber security and data recovery.
Content
Management
To
cater to clients repeatedly calling for digital content management support, IGI
added the service to its list of offerings. In July 2014, IGI revealed that it
had tasked Laila Benarab, one of its new vice president of sales, to lead its
content management practice, build its customer base, and cultivate
relationships with existing and potential tech partners.
Cyber
Security
IGI
is also using its established roots in technology to capitalize on the
fast-rising cyber security industry. Earlier in the year, IGI chose a
well-known cyber security expert, Frank McIntire, to bolster and expand its
cyber security division. Mr. McIntire, a former director of IT operations for
KPMG and Oracle, was tasked with augmenting the company’s customer list,
strengthening relationships with old and new strategic partners, and bringing
the best practices in cyber security to IGI.
Data
Recovery
In
May 2014, IGI partnered with Unitrends, an up-and-comer in IT protection and
disaster recovery industry. As a result of this partnership, IGI can now offer
Unitrends’ backup, archiving, and disaster recovery technology to its customers
and they, in turn, can protect and preserve their physical, virtual, and cloud
environments at a low cost.
For
more information, visit www.IGIus.com
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