Friday, October 17, 2014

Boreal Water Collection, Inc. (BRWC) Quenches Thirst for Success with Opportunities in High-Growth Industry

Water is unarguably one of earth’s most precious commodities, and the containment and sale of this vital resource represents an impressive market that for 20 years has easily outperformed the broader beverage industry. The U.S. bottled water industry saw “aggressive” growth in 2012, climbing 5.8% to $12 billion compared to 1.0% growth in the overall U.S. liquid refreshment industry, according to Beverage Marketing Corporation. The bottled water market is expected to continue this momentum and increase at above-average growth rates of 6-9% in coming years.

Established in 1884, Boreal Water Collection has long-participated in this market, evolving with demand and consumer trends in its mission to become a globally recognized “Boutique Bottler.” The company offers premium private-labeled bottled water products tailored to each customer’s needs, be it publicity, promotion, marketing, internal use or a specific event.

Boreal’s pot of gold, so to speak, is a natural fresh-water spring chambered deep inside the Catskill Mountains about 90 miles north of New York City. The spring’s thick layers of prehistoric clay and other exceptional geological and geographical features create an exceptional source of low-mineral, sodium-free and well-balanced PH water. Armed with exclusive exploitation rights, Boreal has a confirmed volume of thousands of millions of gallons of fresh water in this spring.

Seventeen miles away sits Boreal’s sprawling, 75,000-square-foot manufacturing facility where the company filters collected water to remove any sediment and then produces its award-winning line of water products which include functional enhanced water, infused water, carbonated water, vitamins enhanced water, flavored still or sparkling, minerals enhanced water, oxygenated water, electrolyte water, distilled water, alkaline water, caffeinated water and natural spring water.

In addition to a variety of water options, the company offers an innovative array of bottle sizes and styles along with strategic packaging, labeling and marketing. This might not mean much for the average water-drinking consumer, but for many progressive brands, customized water is a strong marketing signature. Boreal has served high-end beverage brands, retailer channels, hotels and restaurant chains such as H&M, Mercedes, W Hotels, Dean & Deluca, Fred Water, Wat-aah, Saks Fifth Ave, Balance Water, NY Quin Hotel, Bouchon Bakery and Princeton University, among others. The company also bottles for several coffee shops and is exploring opportunities for further growth in the food industry.

Additional near-term growth plans focus on revenue enhancement via a new sparking bottle line and equipment, new products in functional and enhanced water categories, ramped up marketing efforts at trade shows and other advertising, and energy efficiency.

As of late 2014, the company’s manufacturing facility is operating at 15-20% of capacity and is close to cash flow break even. By expanding the sales efforts and distribution channels, the company forecasts that it is on track to achieve its growth potential and stand as a strong, leading competitor in the bottled water industry.

For more information, visit www.borealwater.com

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