Water is
unarguably one of earth’s most precious commodities, and the containment and
sale of this vital resource represents an impressive market that for 20 years
has easily outperformed the broader beverage industry. The U.S. bottled water
industry saw “aggressive” growth in 2012, climbing 5.8% to $12 billion compared
to 1.0% growth in the overall U.S. liquid refreshment industry, according to
Beverage Marketing Corporation. The bottled water market is expected to
continue this momentum and increase at above-average growth rates of 6-9% in
coming years.
Established
in 1884, Boreal Water Collection has long-participated in this market, evolving
with demand and consumer trends in its mission to become a globally recognized
“Boutique Bottler.” The company offers premium private-labeled bottled water
products tailored to each customer’s needs, be it publicity, promotion,
marketing, internal use or a specific event.
Boreal’s
pot of gold, so to speak, is a natural fresh-water spring chambered deep inside
the Catskill Mountains about 90 miles north of New York City. The spring’s
thick layers of prehistoric clay and other exceptional geological and
geographical features create an exceptional source of low-mineral, sodium-free
and well-balanced PH water. Armed with exclusive exploitation rights, Boreal
has a confirmed volume of thousands of millions of gallons of fresh water in
this spring.
Seventeen
miles away sits Boreal’s sprawling, 75,000-square-foot manufacturing facility
where the company filters collected water to remove any sediment and then
produces its award-winning line of water products which include functional
enhanced water, infused water, carbonated water, vitamins enhanced water,
flavored still or sparkling, minerals enhanced water, oxygenated water,
electrolyte water, distilled water, alkaline water, caffeinated water and
natural spring water.
In
addition to a variety of water options, the company offers an innovative array
of bottle sizes and styles along with strategic packaging, labeling and marketing.
This might not mean much for the average water-drinking consumer, but for many
progressive brands, customized water is a strong marketing signature. Boreal
has served high-end beverage brands, retailer channels, hotels and restaurant
chains such as H&M, Mercedes, W Hotels, Dean & Deluca, Fred Water,
Wat-aah, Saks Fifth Ave, Balance Water, NY Quin Hotel, Bouchon Bakery and
Princeton University, among others. The company also bottles for several coffee
shops and is exploring opportunities for further growth in the food industry.
Additional
near-term growth plans focus on revenue enhancement via a new sparking bottle
line and equipment, new products in functional and enhanced water categories,
ramped up marketing efforts at trade shows and other advertising, and energy
efficiency.
As of late
2014, the company’s manufacturing facility is operating at 15-20% of capacity
and is close to cash flow break even. By expanding the sales efforts and
distribution channels, the company forecasts that it is on track to achieve its
growth potential and stand as a strong, leading competitor in the bottled water
industry.
For more
information, visit www.borealwater.com
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