With the
growing prevalence of mobile devices worldwide, digital transactions are on the
rise, and with it consumer expectations for security and performance. Large
data security breaches at corporate behemoths including Kmart, Home Depot,
Neiman Marcus, and Target reinforce the very real possibility of sensitive
information being compromised at any time. And there is also the growing trend
of security-related issues at the personal consumer level, especially with
identity theft. According to the U.S. Department of Justice, 16.6 million
people were subjected to identity theft at least once in 2012. In terms of
dollar value, it amounted to a hefty $24.7 billion in financial losses.
Since
mobile commerce is growing quickly, the need for effective technology that
keeps it secure is tremendous. Mobile Lads addresses this growing need in the
mobile customer space with its mobile authentication and processing product
offerings. These technology solutions extend to consumers greater control in
the purchase-making process, which eliminates the potential for them to fall
victim to misappropriation of financial information.
Security
The
company’s flagship offering, xmVerify, enables users to safely and efficiently
verify the authenticity of online purchases in real time. As they make a
purchase, people receive on their mobile phones a secure notification of the
pending transaction and an authorization request. They review the information,
verify its authenticity, and confirm the request, all before the purchase is
completed. This powerful technology solution is engineered with one of the
highest cryptographic standards and is compatible with almost all mobile
platforms available.
Mobile
Lads’ second offering, xmBilling, allows for secure and convenient
authorization of automatic billing transactions. In turn, that cuts down on
challenges imposed by volume-based and automated billing. Users are able to
review billing details at a secure online location, which is accessed via a
text notification containing a URL that leads to an online e-bill. Then they
authorize payment through credit card with their PIN.
The third
offering, xmOne, consists of a slew highly-secure mobile phone services,
including:
• Secure
mobile top-up to a prepaid account
•
Transaction authorization/processing
• Check
balance
• Account
notification
•
Emergency alerts
Well-geared
for students and universities, this technology solution delivers greater
security for mobile-based transactions and related sensitive information.
Together, xmVerify, xmBilling, and xmOne provide users with an improved mobile
customer experience, by way of the depthful, secure, and efficient transaction
monitoring and control capabilities they extend.
Consumer-Driven
Shopping
In the
area of online browsing and shopping, Mobile Lads raises consumer standards
with its recently-acquired CouBox platform, complete with a comprehensive
coupon and incentive-driven content management system. Through its wide range
of customizable search, incentives and rewards, ‘intelligent’ recommendation,
and mobile alert features, among others, CouBox connects users with timely
coupons, existing deals, and important information offered by merchants on
different sale-items-of-interest.
Built on
the Google App Engine, the platform allows consumers to take control of their
online browsing and/or shopping experience in a dynamic, personalized fashion.
In turn, participating merchants benefit from the ability to increase consumer
awareness of their sale items and offerings.
Summary
With these
offerings, Mobile Lads is committed to enhancing the mobile customer experience
while increasing the value and utility of all stakeholders. On top of its
existing portfolio, the company continues to look for opportunities to expand
its suite of wide-area wireless communications solutions.
For more
information, visit: www.mobilelads.com
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