Shifting the Focus of Breast Cancer Awareness

All throughout October 2014, DreamTeamNetwork will be posting a succession of blogs on breast cancer awareness, research and more news in support of the National Breast Cancer Awareness Month campaign. We are proud to show our continued support for this compassionate, laudable cause and hope you will too!

This year, we have been shining the light on a different kind of breast cancer awareness—a message more appropriate to today. Today’s message of awareness might adapt and shift focus in a number of different directions, including:

Emphasizing Unmet Needs

People with metastatic breast cancer are living an incredibly difficult existence with a long-term diagnosis. They go about their lives with an incurable condition, receiving treatment until death.

Pointing to Critical Areas for Research

Certain crucial areas to be researched include:

•           Breast cancer’s causes – The more that is known about the causes of breast cancer, the more the cancer might be prevented;

•           Metastases – The more is known about why secondary malignant growths develop at a distance from a primary site of cancer, the more these too might be prevented or better managed, if and/or when they arise;

•           Better, more effective and less harmful treatments for all molecular subtypes of the disease; and

•           Improvements in diagnostics or pathology so that patients with minimal or slow tumors can safely avoid overtreatment.

Stressing That Patients Have Options

Patients should be informed of all of their options and given room to ask questions of their physicians. The best medical care happens when patients are educated about their condition and care options, can enter the doctor’s office or clinic with a reasonable understanding of their condition and choices, and share in decisions about their care.

Recognizing That the World is Disease-ridden

Awareness is important but it also demands perspective, including the fact that breast cancer is one of many illnesses from which all kinds of people suffer and some die. There is no severity or merit contest for cancer. Each person in each situation deserves good medical care provided with respect and access to the necessary medication.

To take action and make a difference, consider supporting National Breast Cancer Foundation (www.nationalbreastcancer.org) or one of the many other organizations fighting against this deadly cancer.

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