Thursday, October 16, 2014

Consorteum Holdings, Inc. (CSRH) Focuses on Hybrid Applications for Mobile Gaming

The online and mobile gambling market is growing by leaps and bounds. The global market for gambling wagers made via mobile devices—in fact, for all forms of mobile and online gambling—is expected to grow by billions over the next few years. This trend toward increased mobile gambling supports the need for a mobile platform to meet new and existing compliance regulations.

Consorteum Holdings has developed an advanced Universal Mobile Interface (UMI) that addresses the challenges facing compliance in the mobile gaming industry. Naturally, this sector is one of Consorteum’s primary areas of focus. The company recognizes that it has a competitive advantage because it has one of the first third-party-developed, regulatory-compliant mobile platforms for the delivery of gaming content, and it plans to capitalize on this first-to-market opportunity.

Content managers in security-sensitive industries, like gambling, have only a few mobile access options to consider. There are:

•           Web Applications – They are accessed through a device’s mobile browser and provide a minimal user experience, restrictive content management, nonexistent security or compliance capability but do represent a low cost solution.

•           Native Applications – They are resident on a mobile device, offer an exceptional user experience, minimal content management, high level of compliant security and have high reoccurring costs associated with hardware, operation system and content changes

•           Hybrid Applications – A hybrid application, also called a thin client server application, is a web solution wrapped in a native application. The hybrid application offers an excellent user experience, the highest provision for content management, a high level of compliant security and comes at a lower cost – due to low reoccurring costs associated with its “develop once, deploy many” times architecture.

When a client’s interactions contain sensitive information, due to security restrictions, there are only two choices; native applications which require continual expensive reprogramming or a hybrid application where content management and device updates are not interdependent.

Through its subsidiary, ThreeFiftyNine, Consorteum is able to offer hybrid applications to clients. Built on a mobile platform, ThreeFiftyNine’s UMI offers a powerful solution for an economical investment. The platform allows developers to create, update and modify content while it maintains the device integration as well as content delivery and display. The company’s hybrid mobile interface provides for geo-location, geo-fencing, security and e-commerce while utilizing the native functionality of individual mobile devices. Mobile users only need to download the application once and the UMI delivers the content regardless of OS updates, new content or web site enhancements; this is the platform’s “develop once, deploy many” solution for mobile content.

For more information, visit www.consorteum.com

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