Leader in mobile
engagement and analytics, Hipcricket announced their recent promotion of David
W. Hostetter from senior vice president of engineering to chief technology
officer (CTO). A mobile marketing and advertising veteran for more than twenty
years, Hostetter is an innovator whose passion and deep expertise for emerging
technologies is evident, as he holds an extensive career portfolio of
disruptive and profitable product offerings that have generated an
uninterrupted flow of highly valuable, issued patents.
“Since David joined
Hipcricket, he has proven to be an innovator in mobile technology and a natural
leader,” stated chief operating officer at Hipcricket, Doug Stovall. “He possesses
expert knowledge of IP creation and patent securitization, along with a
thorough understanding of how data driven technologies can be leveraged to best
serve our clients. These capabilities will be instrumental to Hipcricket’s
efforts to expand its presence in the mobile marketing and advertising
industry.”
In his new role as
CTO, Hostetter is to be heavily involved in leading Hipcricket’s research and
development initiatives, including the recent bringing in of Google Glass
support on Hipcricket’s AD LIFE® platform. He will lead essential development
initiatives in order to improve how brands interact with customers through
real-time data analytics, which will deliver personalized content to mobile
devices.
With 20 years of
mobile advertising and marketing executive experience, Hostetter has been at
the forefront of big data, digital media and machine scalability at
international companies, of which include Microsoft, MOD Systems and Loudeye,
which was acquired by Nokia. Prior to Hipcricket, Hostetter served as CTO of
Fabric Worldwide, a leading data management platform, where he oversaw a global
team that built optimization and data tools for marketers to manage their
digital campaigns across a number of channels.
To learn more please
visit www.hipcricket.com
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