Ultra-Premium
Handcrafted Vodka distiller, Aristocrat Group, has plans to expand its brand
visibility. News of this expansion is slated to be announced at a number of
high-profile events in the 6.18 million Houston resident metro area this month.
The gluten-free RWB
Vodka appears to be highly anticipated on the social calendar, beginning with
an appearance at the inaugural Houston Whiskey Festival on March 15. The
Houston Whiskey Festival offers RWB Vodka the opportunity to reach its audience
of spirits enthusiasts as it will be available for sampling in the exclusive
“Innovation Room,” which is reserved for new-to-the-market spirits. Houston
city councilmen and other dignitaries are anticipated to be in attendance at
the sold-out event.
Aside from the Houston
Whiskey Festival, RWB Vodka is sponsoring an event at the Houston Symphony on
March 19th, the Leukemia & Lymphoma Society’s Man & Woman of the Year
event on March 20th in conjunction with Saks Fifth Avenue Houston and the
Mercury Royale Gala 2014 on March 22nd at the Wortham Theater Center.
“We are pleased that
the quality of RWB Vodka is being recognized and sought by upscale venues and
high-end events in a city of over 6 million residents,” ASCC CEO Robert
Federowicz said. “This exposure provides excellent reach for the RWB Vodka
brand to our target demographic.”
The company’s
gluten-free branded RWB Vodka offering is available nationwide over the web at
specsonline.com and at its stores throughout Houston and Dallas and various
other locations.
The market for Vodka
is estimated to be at almost 60 million cases per year in the US alone.
According to the Global Market Review, Vodka maintained significant growth
during the recession and is an established, stable product for consumers.
ASCC is concentrating
of building a portfolio of successful brands to compete in a highly profitable
sector. Competitors in this space include LVMH Moet Hennessy Louis Vuitton,
Diageo PLC, BEAM, Inc. and Brown-Forman Corp. By handling its own distribution
aspects of the business, ASCC hopes to capitalize on unprecedented new brand
building opportunities through its brands management division, Luxuria Brands.
For more
information, visit: http://aristocratgroupcorp.com/investors/
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