Big Tree Group is an authorized sales agent for thousands of toy manufacturers in China and provides multiple procurement services for international toy distributors and wholesalers. The company is headquartered in Shantou City of Guangdong province, a city known as the toy capital of the world. It’s here that Big Tree operates a 21,000-square-foot-showroom to display its products to thousands of international toy purchasers. The company has an on-site testing laboratory where all toys undergo rigorous testing to ensure both quality and function before reaching the showroom floor.
Big Tree Group serves as a “one-stop-shop” for the international sourcing and distribution of toys and other related products. Big Tree Group currently represents more than 8,000 toy manufacturers offering more than 300,000 varieties of toy products such as remote control toys, digital toys, sports toys, play sets, educational toys, dolls and infant toys. Big Tree conducts operations through both of their subsidiaries, Big Tree Brunei and Big Tree Shantou.
The company has developed and patented a proprietary construction toy, the Magic Puzzle (3D). The Big Tree Magic Puzzle has been well received but is currently promoted and distributed in only the Chinese domestic market. Global marketing and distribution of the Magic Puzzle is under evaluation and could create significant channels sales.
China is the world’s leading toy manufacturer and exporter, producing and distributing two-thirds of the multi-billion dollar toy industry’s global demand. The nation’s manufacturing is highly regional, with 70 percent of toy sales in China generated in the Guangdong province. Strategically located in this province, Big Tree has cultivated an extensive customer base in Asia and Europe and is strategically planning global expansion and distribution, especially in the Americas.
Big Tree’s operations are spearheaded by long-time China toy industry veteran CEO Wei Lin, who founded the toy export and import company Shantou Dashu Toy Corp. Ltd. He is supported by an seasoned and experienced management team proficient in operations management, marketing, sales, team management, education and accounting. Big Tree’s management team has established an aggressive growth strategy to expand sales and global product distribution by utilizing their expansive multi-lingual sales team to leverage industry contacts, identify strategic mergers and acquisitions, and maximize trade and industry opportunities.
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