It is well known that traditional subscription-based Internet broadcasting is having problems being profitable enough to meet demand. Radically new methods of advertising monetization are necessary, which is exactly what the industry experts that make up California-based StreamTrack are continuing to develop. An example is the company’s Universal Player, which uses patent-pending technology to increase effective ad rates by over 300%. But all this has only been possible by tapping cross-industry veterans with global experience.
• Michael Hill (Director and CEO) – Mr. Hill’s functional specialties are in advertising and technology infrastructure design for Internet and mobile products. He has founded and served as an executive with multiple advertising, media, ecommerce, and mobile technology-driven companies that have generated $124 million in revenues during his tenures, and has been directly involved in acquisition and divestiture transactions totaling $52 million. He has led negotiations and executed business with many of the world’s leading ad networks, brand advertisers, telecoms, and mobile carriers, including Google, AOL, Specific Media, ValueClick, Brightroll, General Motors, Walmart, Coca-Cola, Visa, Starbucks, Disney, Sprint, Vodafone, MTN, Optus, Singtel, Starhub, M1, Telcel, Lusacell, and Comcel. Additionally, he has envisioned and coordinated the design of a variety of Internet and mobile technologies, most notably, UniversalPlayer, RadioLoyalty, Admaximizer, WatchThis, Dashboard Systems, Jupiter MMS, and Build.mobi.
• Aaron Gravitz (Director and CEO of StreamTrack Media) – Mr. Gravitz, 32, co-founded StreamTrack Media and oversees all business operations, media buying and sales, product development, strategic relationships, customer relations, and broadcaster development. During his career, he has founded multiple successful businesses, and served in various executive level roles for multiple public and private companies. He has envisioned and launched various Internet and mobile products that have generated a combined $101 million in revenues during his tenures.
• Carter Toni (VP of Product Development) – Mr. Toni, 24, manages the development of StreamTrack Media’s Internet assets, namely its vertical properties and associated business lines. His functional specialty is in the monetization of Internet assets. In 2006, he joined CashCrate to lead all operational activities of the site. Carter’s work at CashCrate generated approximately $11 million in revenues during his tenure. During this time he formed various strategic partnerships and managed the domestic and international development of CashCrate’s loyalty rewardsand marketresearchplatforms.
For more information, visit www.StreamTrack.com
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