StreamTrack, Inc. (STTK) Acquires Robot Fruit Mobile App Software

StreamTrack, a digital media and technology services company, announced one of its subsidiaries has acquired Robot Fruit Software, a Mobile Loyalty and Mobile Application Development Platform. The acquisition is StreamTrack’s latest addition to a unique set of technologies that enable broadcasters, advertising agencies, publicists, and other similar clientele to manage streaming video content, audio content, advertising, and more.

Robot Fruit features a comprehensive SAAS-based (Software-as-a-Service-based) mobile platform that enables publishers and content owners to directly sell mobile web and in-app ad content on the most popular mobile devices. The platform also consists of a self-service mobile loyalty and development platform with an easy-to-use interface. That gives station owners, content owners, business owners, artists, and bands quick deployment capability in HTML5-based, native iOS-based, and Android-based application environments.

Key benefits of Robot Fruit include:

• Single user experience to deploy to multiple mobile platforms
• Easy to use drag and drop design and CMS interface
• Responsive UIs to design-once and deploy everywhere
• Auto submission and publishing to iTunes AppStore and Android/Google Play
• Faster time-to-market and increased flexibility in end-to-end mobile application development
• 25+ integrated widgets to popular feature sets and partners
• User management, messaging, QR code, push notifications and analytics
• Social Media Integration with Facebook, Twitter, YouTube, Vimeo, Instagram, WordPress and Flickr
• Merchant App for loyalty points, coupon, rewards, check-ins, referrals and redemption
• Full suite of reporting and analytics

Market estimates say that 2 billion mobile devices will be shipped globally just this year alone. By the end of 2013, there will be a greater amount of mobile devices on the earth than people, showcasing the potential global market impact the software can harness.

StreamTrack CEO Michael Hill stated, “We are extremely excited to announce the acquisition of such a powerful and robust mobile application platform. To serve today’s mobile users, applications must be prepared for multiple mobile platforms and more than 250 different screen sizes. Applications in today’s marketplace require flexible capabilities for mobile development and management to meet the evolving requirements of their customers. Robot Fruit will bring the power of both native application development and mobile loyalty to our new and existing customers and users.”

For more information, visit: www.streamtrack.com

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