When Big Tree Group, a China-based central resource for the worldwide sourcing and distribution of Chinese produced toys, recently announced a major jump in sales, it was a reflection of the company’s aggressive pricing strategy for capturing market share and establishing itself as the true one-stop-shop for Chinese produced toys and related products.
The 91% increase in total revenues for the most recent quarter, versus the same period in 2012, corresponded to increased volumes in both domestic and international markets for the company, and came on the heels of a major new purchase order from a leading UK discount retailer representing over 450 stores in the UK and Northern Ireland.
China is by far the world’s biggest toy producer, and Big Tree is based in Shantou City of Guangdong province, a geographical region well-known for toy manufacturing and exporting. They source over 300,000 toys made of plastic, wood, metal, wool, and electronic materials, primarily targeting children from infants to teenagers. Customers can view these toys either through the company’s website or at their extensive dedicated toy showroom covering over 21,000 square feet located in Shantou, China.
The company differentiates itself in the massive Chinese toy industry by offering turnkey toy procurement solutions to international markets, representing over 8,000 toy manufacturers in China. Most toys produced in China are for export, largely to North America and Europe, but the industry is undergoing a transition to a larger domestic market, as well as to higher tech and better quality toys.
Big Tree has been active and successful in adjusting to these changes, and continues to expand its international and domestic presence. They have a large customer base in Asia and Europe, and are growing distribution channels throughout North and South America. They also sell their own proprietary 3D building block sets to the Chinese market.
For more information, visit www.bigtreegroup.net
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