Tuesday, July 16, 2013

Players Network (PNTV) Uses Proprietary Cloud-Based Platform to Deliver Integrated Marketing Solution

Players Network is a media and entertainment company using its proprietary cloud-based technology to create and distribute gaming lifestyle media programming through various media platforms such as video on demand, Internet, satellite television, packaged media, and through its own Web site.

The company’s “Vegas On Demand” lifestyle channel is currently available in more than 27 million homes over Comcast, DirecTV, AT&T, Verizon, Dish Network, its own broadband network, Hulu, Blinkx, Google, YouTube, and Yahoo Video, as well as on DVD, mobile platforms, and through worldwide television syndication.

Based in Las Vegas, Players Network has established a line of digital lifestyle networks under the NexGenTV brand. The platform focuses on the Sin City lifestyle, producing content covering horse racing, sports betting, casino games, poker, nightclubs, celebrities, entertainment, shopping, dining, and more.

The platform creates a “lifestyle playground” where consumers can connect with celebrities associated with a particular program’s lifestyle, buy merchandise, receive offers and discounts, and take advantage of other benefits relative to that niche lifestyle category.

All programs are conceived and produced to create successful advertising, promotional, and merchandising opportunities for sponsors, affiliates, and featured destinations. With televised programming, extensive broadband partnerships and mobile distribution, brands integrated into Players Network’s programs provide partners with an opportunity to deliver a targeted message on a global scale with measurable viewership and results.

Players Network aims to provide companies and lifestyle brands with their own digital channel destination on the NexGenTV enterprise Web platform, leveraging its media and production expertise, revenue and ad network relationships, and existing distribution outlets to provide an integrated media, marketing, and merchandising solution.

For more information, visit www.playersnetwork.com

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