Players Network, a television and digital media company focused on the Las Vegas and gaming lifestyles, has launched its NexgenTV platform with its first network, www.RealVegasTV.com, a free online TV channel and Vegas Insider Community for subscribing members who want to have full and constant media access to Vegas Insiders.
Member benefits include an insider perspective to Vegas-generated content, personalities, celebrities, and the big movers who provide unpublished Vegas adventures to Real Vegas TV members.
“Our business model is simple. We create revenue by providing our partners professional production, marketing and distribution services to help them develop, launch and monetize their own Multi-Media Channel Destinations that promote, market and engage their customers, thus building brand loyalty and valuable additional assets to their existing business,” Mark Bradley, PNTV CEO stated in the press release. “Today Real Vegas TV is available using any Web browser. In the near future it will be available on all mobile devices, game consoles, smart TVs, Blu-ray players and set top boxes, with the rollout of additional Lifestyle Channel Services.”
PNTV uses its proprietary NexgenTV Enterprise Platform to create an unlimited number of sub channels under the Real Vegas TV brand, such as gaming, nightlife, daylife, shows, and dinning. Each sub channel will feature Las Vegas-based businesses, services, and personalities that become content and marketing partners within their category. These channels have the capability to produce and publish a variety of original video content, such as offers, events, photos, blogs, and social interactivity; PNTV then will distribute this original content to millions of Video on Demand (VOD) television cable and broadband homes.
“Our strategy is to create original lifestyle television programming and interactive media experiences around our marketing partners’ brands, both on their own branded channels that we create for them, and through our worldwide distribution network,” Michael Berk, chief creative officer, said. “We then provide them with a social networking platform that allows their customers to connect with the celebrities and insiders that appear in their programming.”
Throughout the next several weeks Real Vegas TV will announce its initial marketing partnerships, which include Las Vegas-based businesses, services, and personalities spanning a number of industries. These partnerships will allow PNTV to produce the richest quality content and provide this content to its members on their digital devices.
PNTV produces and distributes original content for its own VOD channels on television in more than 24 million homes via Comcast, its own Broadband Network, Hulu, Blinkx, Google, YouTube and Yahoo Video, mobile platforms, and through worldwide television syndication.
For more information, visit www.playersnetwork.com
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