The market for Internet radio is rapidly growing as consumers trend toward streaming music via more convenient and mobile Internet-connected devices such as smart phones, tablets, automobiles, and more. This budding market provides a wide opportunity for creative and cost-effective marketing strategies for advertisers willing to make the shift from terrestrial radio campaigns to streaming stations.
In 2013 the number of U.S. Internet radio listeners will increase by 11.1 percent to 147.3 million and continue to grow through the next several years, according to research from eMarkter. The majority of capital that keeps the Internet radio afloat comes primarily from advertising dollars – subscription fees contribute a smaller portion.
Small-cap digital media and technology services company, StreamTrack, has taken notice of the shift toward Internet radio and has developed a suite of tools designed to provide advertisers with cost-effective means to reach their target audience over this medium. The company offers several solutions specifically for agencies and advertisers, publishers and broadcasters, mobile providers, and developers and partners:
• Video – one of the fasted growing online advertising formats. StreamTrack’s RadioLoyalty™ platform utilizes patent pending in-stream video technology transforming audio impressions into video impressions.
• Display advertising – this medium has evolved from “banner ads” to a wider scope of display ad formats including rich media and video. With RadioLoyalty™’s UniversalPlayer, advertisers know exactly how their campaign will look across all radio stations.
• Mobile marketing – has come onto the scene with rapid growth, increasing by 39 percent compared to 2011. With RadioLoyalty™, StreamTrack clients can reach users and consumers throughout the day. With mobile inventory growing daily, both buyers and sellers are treating online video and mobile video as one and the same.
eMarketer estimates that Internet radio ad spending in the U.S. will top $970 million in 2013 and grow to $1.31 billion by 2016. RadioLoyalty provides audio, video streaming, and advertising services to more than 1,500 Internet and terrestrial radio stations, positioning StreamTrack to take a chunk of this market share and capitalize on the consumer shift toward Internet radio on a global scale.
StreamTrack recently formed an alliance with PPTV, China Mobile Entertainment Holdings, LTD, and One World Media Group as part of an historic alliance to bring Internet radio to Asia including China.
For more information, visit www.StreamTrack.com
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