Not long ago an article in REALTOR Magazine, the official magazine of the National Association of Realtors, reported on the negative effect that the Web was viewed as having on the real estate industry. The article, How the Web Is Ruining Real Estate, detailed the concerns of various real estate professionals that the Web, and social networking in particular, was essentially seducing everyone, including real estate workers, away from “real life” interactions. The feeling expressed was that communication via the Web was fundamentally different than face-to-face dealings, and too much of it could lead to shortened attention spans, self-absorption, and lethargy in personal relationships; things that can be fatal to the successful practice of real estate.
But the article then went on to describe the benefits of an online presence for real estate and other businesses if applied in the correct way, emphasizing that professionals should use the Web to demonstrate their professional expertise by actually showing viewers instead of just telling them.
Although Loans4Less is on the finance side of residential real estate, the article could have used the company as a good example of the Web done right. Loans4Less has learned how to grab and hold the consumer by actively showing them what the company can do, versus just telling them. Instead of being met with an armload of self-promoting text, viewers of Loans4Less sites are immediately presented with easy-to-use services and information, help that is instantly useful. In effect, Loans4Less becomes an expert resource to anyone looking for a mortgage loan. For example, prospects can easily see and/or use any of the following:
• Today’s Rates & Points
• Rate Tracker
• Mortgage Calculator
• Mortgage Pre-Qualifier
• Searchable Glossary
• US Treasury Rates
• Live Market Update
• Realtors
• Guaranteed Closing Costs
• Disclosure of Loan Terms
• Apply Now (Inquiry Form or Application Form)
• The Loan Process
• Client Testimonials
For more information, visit www.Loans4Less.com
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