Monday, October 15, 2012

LifeApps Digital Media, Inc. (LFAP) Provides Corporate Update, Strategic Initiatives

LifeApps Digital Media today announced the recent corporate update and outlook for the remainder of 2012 and early 2013, underscoring several corporate milestones beginning with its reverse merger into a publicly traded company on September 20, 2012.

In concordance with its reverse merger, LifeApps Digital enforced a private offering of 6 million shares of its common stock, through which it successfully raised funds to execute its initiatives for 2012-2013.

“As LifeApps enters its next stage of growth, we are extremely pleased to announce our new public company status and our successful raise of $1.2 million,” Robert Gayman, CEO of LifeApps Digital stated in the press release. “With this fresh infusion of capital we look forward to deploying a series of strategic initiatives to enhance our digital media offerings across numerous platforms, including the iPad, iPhone, Kindle Fire and Android devices.”

The company’s digital offerings include iPhone app MDWorkout.com, which was recognized as a Top 5 app in the Health Fitness Genre of the Apple iTunes store in December 2011, as well as YogaWorkout.com. LifeApps reports that the products were downloaded 35,000 and 60,000 times, respectively, within a few days during their promotional periods of the 2011 year-end holiday season.

Looking ahead, the company is leveraging its capital to deploy a series of strategic initiatives, which includes new product offerings to enhance its apps and digital magazine.

These new products include the quarterly digital magazine YouWorkout, designed specifically for iPad Newsstand, Kindle Fire, and Android tablet devices.

To take advantage of the latest graphical and social media tools of iOS 6, and the larger screen of the iPhone 5, LifeApps is doing a complete overhaul of the MDWorkout.com app. The revamped version is expected to launch in late 2012.

The company also noted the 2013 launch of its SoccerWorkout subscription service, which offers soccer drills and techniques featured by two-time gold medalist Rachel Buehler.

“Over the next several months we will be announcing various enhanced and revamped product offerings, as well as completely new product launches. As a public company, we will be increasing our communication with our new shareholders and the investment community at large and we look forward to continuing our string of positive news and business updates as we move into the remainder of 2012 and beyond,” Gayman concluded.

For more information visit www.youworkout.com

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