Aristocrat Brands is making a name for itself in the distilled spirits industry, an impressive feat considering it was formed only weeks ago. As the new brand management division of the Aristocrat Group Corp., Aristocrat Brands is currently evaluating branding proposals from outside distillers.
The company will be launching its initial premium vodka brand soon and it’s considering adding another line of vodka to its repertoire. Aristocrat Brands is also in talks to add a top-shelf tequila to its fast-growing stable.
The Aristocrat Group formed its brand management division to promote unique brands with mass-market appeal across a diverse demographic. Thus far, the company has targeted distilled spirits due to the industry’s unprecedented and ongoing growth over the past several years.
“It just goes to show how hot the premium liquor market is in the United States,” observed ASCC’s CEO, Cindy Morrissey. “We’ve already received an incredible response to our goals from domestic distillers impressed by our brand management vision. We’ll continue to evaluate new opportunities as they come in and move on any that we feel could enrich our company and our shareholders.”
In the future, Aristocrat Brands will pursue opportunities in luxury goods, beauty products, and the entertainment industry, sectors ripe with potential for crossover marketing.
For more information on its brand management initiative, please visit www.AristocratBrands.com/investors
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