In the past few months Jammin Java Corp. has been working to position Marley Coffee to be the premier brand across all coffee channels. A major part of the groundwork has been the amended license with Marley Coffee, LLC, which the company announced on August 8th. Before the amended license, Jammin had a non-exclusive license to do coffee distribution through the office coffee service (OCS), hospitality, service and big box store industry. The new license gives Jammin the exclusive North American and Caribbean license for Marley Coffee branded coffee development. As the exclusive North American licensee for Marley Coffee, Jammin is responsible for developing and building the company based on Rohan Marley’s vision, core values and the Marley Family movement. Additionally, the company also received a non-exclusive license to create cold ready to make coffee drinks, teas and merchandise. The license with Marley Coffee, LLC did not mean that it stopped selling its current lines of Jammin Java Coffee, rather it meant adding Marley Coffee, LLC’s current distribution business, which included grocery, retail, merchandise and online businesses. Jammin will continue to grow its existing line of business alongside Marley Coffee’s.
Jammin’s existing business continues to grow and generate revenues. Its main products are its line Organic Certified Whole Bean bags, coffee pods, tea pods and fractional packs.
Through the amended license, Jammin took over all of Marley Coffee’s grocery, retail and online distribution business. Jammin has kept all of Marley Coffee’s product lines, which are the 5 skus of Organic, Fair Trade, Kosher Certified 12oz Whole Bean bags to its distribution business. In the United States, the company is now distributing to specialty retailers such as Dean and Deluca as well as various specialty grocers in Southern California through its distributor Gourmet Merchants International. In Canada, the company has nationwide distribution through its 2 main distributors UNFI East and UNFI West. Specialty retailers such as Nature’s Fare and Urban Fare carry its complete line of coffees, as do all of the London Drugs stores. Distribution has been growing throughout Canada and the company expects to aggressively roll out new business lines to these retailers.
Jammin is also developing a new ground product line that will launch around November of 2011.
The company has been building its distribution throughout the Caribbean with the help of its Executive Vice President Bali Vaswani. The company recently announced its preferred OCS distribution deal with Coffee Works in Bermuda. One key goal is to get as much distribution in the Caribbean market has possible.
Jammin Java Corp. has also strengthened its online presence through the consolidation of both company’s product lines. Cooking.com and Amazon.com will be introducing the company’s new pods and fractional packs in October. The company is also selling at other major coffee etailers such as coffeewiz.com, bettercoffee.com, tikihutcoffee.com and coffeecow.com.
In the breakroom segment, the company’s preferred partner First Choice Coffee Services has received product in all of their 25 locations as we begin to jointly roll out this program. New distributors added in the last few weeks also include Evans Coffee serving Greater New York, US Coffee headquartered in Long Island, Javasmart in Delaware, Distillata serving Ohio since 1897, Blue Tiger Coffee serving Seattle and Los Angeles, Springtime Coffee serving Philadelphia and Coffee Perks based in Jacksonville, Florida. BC Coffee will serve as the company’s re-distributor for the Florida Market. The company has begun to provide products to its New England and Ohio customers through Vistar, a national re-distributor with over 20 locations across the country.
Jammin is looking at other business channels including hospitality and foodservice. The company is developing products for the hospitality channel so that travellers will be able to wake up with a cup of Marley Coffee in their hotel room. The company continues to expand in the single serve arena and have developed a regionalized food service program that its existing partners can offer to this channel.
“It’s been a whirlwind experience since I came on board and I wanted to share all the great things that have been happening,” says Brent Toevs, CEO of Jammin Java Corp. “My goal has been to travel to meet with new and existing customers to get an understanding of what they want. The company’s goal is to rapidly expand both product lines and distribution in each market we enter. The key for us has been finding not just customers, but partners who are looking to grow with us over the next 5 years every where we go.”
About QualityStocks:
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to learn more about investing in these companies as well as find and evaluate them.
Sign up for “The QualityStocks Daily Newsletter” at www.QualityStocks.net
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://Gotstocks.QualityStocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment