FITT Highway Products, Inc. is a brand management Company that lists on the OTC Bulletin Board. FITT has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform a majority of their operating services. This includes, among other things, selling, marketing, producing, and distributing the “F.I.T.T. Energy Shot With Resveratrol”. F.I.T.T. Energy Products will pay the Company a royalty for each energy shot sold. FITT Highway Products has their corporate headquarters in Mission Viejo, California.
The Company focuses on customers in their twenties, thirties, and forties, who have an interest in fitness and health, as well as gaining an energy boost. FITT’s intention is to market their products through their retail outlet, a website, as well as through a direct response television presence.
In July, FITT announced that F.I.T.T. Energy Products (F.I.T.T.), a non-affiliated operating partner, began discussions with their medical experts, key investors, attorneys, and media partners to identify a large pharmaceutical or beverage partner to rollout “F.I.T.T. Energy With Resveratrol” energy shots to the retail marketplace. The basis of the decision to speed up the rollout was on positive preliminary results of their completed double blind crossover study involving two leading competitors’ products.
This week, FITT Highway Products announced F.I.T.T. Energy Products completed their randomized, single center, double blind, crossover trial to evaluate the impact of the “F.I.T.T. Energy With Resveratrol” energy shot and two leading competitors’ products on resting blood pressure. Final results indicate the F.I.T.T. Energy shot did not statistically elevate systolic blood pressure over the placebo. The completed test results revealed that competitors’ energy shots caused average increases in patients’ systolic blood pressure in amounts 224 percent to 355 percent greater than when taking F.I.T.T. Energy.
Additional raw data from the study indicated F.I.T.T. Energy produced a significantly less “jittery feeling” in the test subjects than the competitive products. Moreover, F.I.T.T. Energy was able to achieve an “energized feeling” in the test subjects with less than one-half the caffeine content of the competitive products.
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