It’s still relatively new today, but it represents the beginning of a marketing revolution. It’s IPTV, Internet Protocol television, integrating television’s huge audience with the control and interactive functionalities of the Internet. IPTV is seen by many as the next major step in home entertainment, offering end users a rich, customized, and flexible viewing experience, with a wide range of content, while offering providers and advertisers a world of opportunity to reach and interact with customers. The chance to target the viewing public in ways never before possible has already led to important shifts in the way some industries do business.
A case in point is TiVUS, Inc., a technology entertainment services company for the hotel and resort industry. Previously, hotels depended upon traditional in-room television technologies, offering standard cable channels and little else. It represented a necessary but expensive investment to keep the rooms filled, with VOD (Video On Demand) as the only realistic revenue option.
Today, TiVUS is in the process of transforming the entire hotel entertainment concept, by delivering a first-of-its-kind IPTV entertainment system. Over and above the dramatic changes this represents to the experience of hotel guests, it will be the first time in the industry that a continuous financial drain for hotels will now become a revenue generating resource. It has made TiVUS, in effect, an advertising company for the industry, giving hotels and resorts a multi-faceted platform for making money by providing marketers with highly targeted audience options not previously available.
The company’s unique ad revenue business model creates revenue both passively and actively:
• Passive – Through licensing agreements with content providers, TiVUS can control and deliver normal television advertising, sharing income so that hotels no longer depend upon VOD as the sole revenue source.
• Active – Using IPTV technology and associated software to identify and target specific demographic viewers, with behavioral and contextual algorithms serving spontaneous ads based upon user preferences, TiVUS provides marketers with a highly focused, and valuable, advertising option.
The company’s patent pending ad insertion technology and IPTV platform also decreases setup and operational costs. TiVUS branded HD flat screen televisions have integrated set-top boxes and wireless Internet routers, to reduce up-front equipment. In addition, the system is designed for virtually limitless scaling, essentially making it future-proof, to reduce maintenance and upgrade concerns.
For more information, visit the company’s websites at www.tivus.com and www.tivusconnect.com
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