Newport Digital Technologies, specializing in digital signage solutions for a growing range of commercial applications, expects a boom in the market over the coming years, with digital signage establishing itself as the single best way for advertisers to tap the growing world of consumer data technology.
All of those new digital signs you see along roadways, in and around sports complexes, and increasingly in all manner of retail environments, are only a precursor of things to come. Digital signage, with its unique ability to instantly change and control messaging, is starting to be recognized as a key building block for what some believe will be an advertising sea-change. Until now, the advertising message has been largely disconnected from the consumer, a limited and singular attempt to grab and communicate before the viewer disappears. Advertisers now see a creative new potential, merging digital signage with other technologies, allowing a carefully structured set of communications to essentially follow the consumer, gently reinforcing the message right up to the point of purchase.
It’s just part of a new appreciation for the potential of digital signage as a remarkably powerful interface to the growing world of communications technology. The flexibility of its display options are unmatched, and are bolstered by the ability to be instantly updated based upon fully independent outside parameters. In other words, digital signage, itself a developing technology, can be an ideal front end to virtually any other developing technology.
It’s one of the reasons that digital signage is seen as one of the fastest growing markets, especially in the retail sector. In June, IMS Research released a report forecasting 40% growth worldwide for digital signage through 2013, to over $7 billion, citing its increasing acceptance in advertising. Shane Walker, Director of the Consumer Electronics Group at IMS, stated, “The tools are available today to create a consistent campaign that can reach an audience multiple times while in transit through billboards, street furniture, metro displays, video walls and in-store kiosks, all the while becoming more targeted through mobile device interaction.” Walker also envisions a time “in the not too distant future where it will be common for a digital signage installation to have the majority of its nodes (displays) individually IP addressable, touch-enabled and tied to a logistics service – such as UPS – which can handle order fulfilment, return requests and other types of customer service.”
For more information, see the Newport Digital’s website at www.NewportLG.com
About QualityStocks:
QualityStocks is committed to connecting subscribers with companies that have huge potential to succeed in the short and long-term future. We offer several ways for investors to learn more about investing in these companies as well as find and evaluate them.
Sign up for “The QualityStocks Daily Newsletter” at www.QualityStocks.net
The Quality Stocks Daily Blog http://blog.qualitystocks.net
The Quality Stocks Daily Videos http://videocharts.qualitystocks.net
The Quality Stocks “Ones to Watch” http://Gotstocks.QualityStocks.net
Please see disclaimer on the QualityStocks website: http://disclaimer.qualitystocks.net
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment